This is how Mexicans use the Google Assistant

This is how Mexicans use the Google Assistant

Technology has become a primary tool throughout the world, especially due to the large number of products in this sector that have come to make our lives easier. Among those are voice assistants, which have become increasingly popular in the country, even Google revealed in the framework of its event Google for Mexicothat Mexicans use the voice assistant to make “abusive or offensive” queries.

Virtual assistants took hold in 2020 with the arrival of Covid-19 and, before entering the world of said technology, it is worth mentioning that it is a digital assistant. This refers to software or a device that allows people to interact with it, using voice commands to help with various tasks.

Currently, the rapid penetration of this type of device and software in the technology market is very striking, because, according to a Business Wire report, by 2024 it is expected to register a use in the world of 8 thousand 400 million assistants.

In this sense, the classification of the firm voicebot.ai, highlights that devices of this style had a greater impact in 2020, especially with Alexa, which belongs to Amazon, with 110.2 million, and GoogleAssistant, with 97.3 million.

This is how Mexicans use Google Assistant

In frame of Google for Mexico, The technology company explained that its assistant receives “hundreds of thousands” of abusive inquiries in the North American country.

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In said event, in which the firm also presented important news for the country, it was indicated that abusive or offensive queries represent around 2 percent of all requests to its virtual assistant, but the aggressive data does not stop there, since The company also revealed that the female voice of the Assistant is 27 percent more attacked than the male, specifically with “misogynistic” comments.

Given this, Google highlighted that the male voice is not exempt from verbal abuse before Mexican users, since it also receives homophobic comments specifically.

Google’s response

According to the explanation of the technology company, before this type of comments that are not only registered in Mexico, they have launched a new campaign that goes by the name #Don’tSpeakLikeThat, which consists of making changes to your assistant with new responses that do not validate verbal violence such as: “don’t give in to disrespect”, “you don’t talk like that”, “don’t talk to me like that”, “respect is essential in all relationships, including ours. Don’t talk to me like that.”

This campaign is developed with the aim of educating people not to normalize this type of behavior, even with a technological device.

This type of negative actions and violence that people are implementing with technological tools such as virtual assistants, have also been reported in the metaverse, where in May a report signed by SumOfUs, a non-profit defense organization, revealed the story of a 21-year-old woman who said she was raped an hour after being in this world of web3.

In this case, companies like Meta developed security tools and functions for people who are in this virtual world, and thus avoid being a victim of harassment, since many consider that these devices and virtual worlds will be the future of humanity.

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