- Index hide
Currently, the advertising mascot has an impact of more than ten percent on the sales of a brand.
A corporate mascot increases the consumer engagement score by 43 percent.
On September 28, it is the International Day of advertising mascots.
The furore caused by the figure of Dr. Simi, the mascot of Farmacias Similares, continues to generate news on social networks. Now, when the concert of the British singer Dua Lipa is approaching, it has become viral on social networks that the artist’s fans are already preparing the popular stuffed animals with the artist’s clothing, they have even baptized them “Simi Lipa” .
Advertising or corporate mascots are characters that represent a brand, creating a bond between the product or service and the consumer. These characters linked to brands are usually people, animals or caricatured objects.
Given this definition, the use of a mascot can be very effective in advertising and be a very useful element in the marketing of your company.
In accordance with Crux Creative, an advertising mascot can draw attention to a product and make it more palatable to the public. Another study carried out by the Frédéric Mistral circle analyzed fifteen pairs of brands, where both are part of the same sectors, but one of them has a personalized mascot and the other without a mascot. The study concluded that the mascot had an impact of more than ten percent on sales.
Also, according to research by Opinion Way, an advertising mascot increased a brand’s consumer engagement score by 43 percent. However, the rate varies greatly depending on the sector, where the highest rates correspond to firms in the services sector.
Dr. Simi will be at Dua Lipa’s concert
Through a publication on the social network Twitter, a fan of the British artist Dua Lipa, shared what some of the Dr. Simi will be like that will be thrown at the singer in her presentation on September 21 at the Foro Sol in the City of Mexico.
In the publication, which already registers more than 11 thousand likes, you can see a Dr.Simi dressed in one of the outfits that the singer used in one of the concerts of her Future Nostalgia Tour.
“Do you think Dua Lipa is going to like Simi Lipa?” the post reads.
The fan’s creativity was very well received by others, who quickly commented on the post where they congratulated him.
Do you think Dua Lipa will like Simi Lipa? pic.twitter.com/p2B3cGDhue
— K (@TransportesK) September 20, 2022
I hadn’t seen her in that outfit and I gave myself the task of looking for her 🤣 pic.twitter.com/KCdwyhi3Zg
— Monnn (@lamonls) September 20, 2022
Also, in the comments of the publication, other fans shared various designs of Dr. Simi that they gave to the British.
Hahahahaha I did it in pink 🤣🤣🤣 pic.twitter.com/KytVukuUhg
– Eldi Carrillo (@EldiCarrilloTav) September 20, 2022
Let’s remember that Dr. Simi’s mascot has also been launched on concert stages by Coldplay, Mac DeMarco, Maroon 5, among others.
Another mascot that is very famous among consumers is the Bimbo bear, which in several videos published on TikTok has demonstrated its presence in Brazil thanks to the figure of its advertising figure.
In conclusion, the use that contests give to advertising mascots demonstrates the importance of that brand in the lives of consumers, demonstrating a loyalty that can go beyond borders.
Now read:
They show fidelity in Ecatepec: They paint houses and form a giant Dr. Simi
From the pharmacy to the stage, Dr. Simi arrives K-pop version
They create a petition on Change.org so that Dr. Simi’s skin reaches Fall Guys