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The National Seismological Service has reported the earthquake that occurred this morning in CDMX and the aftershocks that have subsequently been recorded.
Dua Lipa’s reaction to the tremor that occurred while celebrating after her concert became a very important communication challenge in the market.
LooLoo has been the best example of how venues should act in the event of an earthquake.
LooLoo Studio is the place where Jean Paul Gaultier conducted a after party With the presence of Dua Lipaafter his concert in CDMX, only the shaking interrupted the celebration and the charismatic protocol of the place drew attention in networks, for the creative way in which guard the singer and those attending the event.
During the night of this Thursday there was an earthquake of magnitude 6.9 degrees on the scale of Richterwith an epicenter in Coalcomán, Michoacán, for which the seismic alarms were activated again in the country’s capital.
The figures reported by the National Seismological Service indicate that the movement began at the epicenter at 1:16 in the morning and after the registration of this movement, aftershocks have been reported in the Service, which can be consulted quickly in the account of Twitter of the organism: SismologicoMX.
The movement that was recorded in the City early this Thursday precedes the tremor that was recorded last September 19thwhen a drill had been held in the capital a few minutes earlier to commemorate the earthquake that occurred in 1985 and awareness is raised about the importance of action protocols in the event of this type of event in buildings.
Given this series of incidents, the role that social networks play in the market grows and sets an example of how important communication is in the face of eventualities, especially now that the interaction of brands with consumers has given way to interesting communication protocols in this kind of contingencies.
LooLoo and an original protocol
have to Dua Lipa at an event where Jean Paul Gaultier hired you, it seems to be the nightmare of any venue when in full celebration there is an earthquake of more than six degrees Richterso it is striking how he ended up being approached by LooLoo Studiothe earthquake that was recorded with a singer who is a trend in social networks since she arrived in Mexico for her concert at the Foro Sol.
Due to the movement that occurred after one in the morning, the premises were evacuated and In the street, one of those responsible for the place followed the protocol in a simple but charismatic way:
“Let’s see guys, I’ll tell you, seismic alert, you have to check the building and we continue with the party”, which was answered effusively by the attendees.
@camila23659 seismic alert to Dua Lipa @Dua Lipa#dualipa #shaking #tremormexico ♬ original sound – aesthetic
This experience is not the only one that has become a trend for being carried out by an artist influenced by Dua Lipa, Mon Laferte is another of the artists who has given testimony on networks of what it is like to experience an earthquake in Mexico City, this despite being Chilean, a country that goes without saying, has the same seismological profile as Mexico.
Hello! Yesterday I was alone and the earthquake hit me on a 10th floor in Reforma and it moved a lot 😭 then I went down the stairs and my legs were shaking 😭 I will never stay on a 10th floor in Mexico City again. PS: thanks to the lady who gave me a hug 😭
– Mon Laferte (@monlaferte) September 8, 2021
Given these events, it is important to see the performance of the venues and the necessary as well as permanent, implementation of a culture of action in the face of contingencies and civil protection.
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