With just over a year of operation, Fairplay wants to place 1,200 million pesos in financing for companies to promote and strengthen its e-commerce strategies, for inventory, marketing or logistics issues.
In an interview with Forbes Mexico, the CEO of the company, Manolo Atala, pointed out that last year in the middle of the pandemic they managed to place more than 70 million pesos among 100 companies.
However, he specified, cThey have an ambitious plan where they plan to place 1,200 million pesos in e-commerce companies between the rest of 2021 and 2022, to give them access to growth capital for inventory, online marketing or logistics costs.
In addition, he said, to provide them a technological tool that helps them consolidate all their data in one place, understand and process information in a different way and can make decisions based on it.
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And it is that the Fairplay Insights platform is, for now, focused on marketing metrics, since, by connecting the different sources of information, such as Google or Facebook, the consolidation process alone already represents a significant value.
Additionally, there are metrics that the same platform shows, such as Cost per acquisition, Life Time Value and some other parameters that help users to have a better understanding of their performance in marketing to be able to constantly make decisions that are positive in terms of efficiency. financial business.
“For people who are 100% native, it is a much more efficient model in general in terms of the type of fixed costs, electronic commerce gives you the visibility of a very specific type of customer,” he said.
So his objective, he added, is to help all companies that already do electronic commerce, but were not the main channel to turn it into a very powerful channel and for companies that are 100% digital natives, help them grow in a more accelerated.
In this sense, he specified that it has from small companies of two or three people, but also, good-sized companies that are already billing millions of dollars a year.
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