How much would you pay for a designer bag? Is it worth investing so much money? If the brand is what gives it prestige, what would happen if you found out that it is not made with the best materials? Tanner Leatherstein does just that: Destroy luxury bags to see if they are made of quality leather.
In recent years, “let’s put it to the test” videos have become popular across all platforms. For example, beauty blogger they test makeup or products and review their effectiveness, chemical components and if they really work as promised. So this is to inform and help consumers make smarter purchases.
Louis Vuitton, Coach, Kate Spade and others are not spared either
Tanner Leatherstein is a leather-loving entrepreneur, who has his own brand of articles made with handmade leather. “I select the most special leathers from around the world and apply them to timeless designs with sophisticated craftsmanship,” reads his website. However, it does not stay in the sale, it also “tests” luxury brands such as Chanel, Gucci, Prada, Kate Spade, Teddy Blake, Louis Vuitton, Coach, Tory Burch, Loeweamong other.
@tanner.leatherstein Coach Pillow Tabby Bag, is it worth it? #coach #coachbag #coachtabby #coachpillowtabby #coachhandbag #coachlove #fashionreview #unboxing #bag #fashionfinds #leather #leathertiktok #baglover #bagtok #fashiontok #bagcollection #tannerleatherstein ♬ original sound – Tanner Leatherstein
Here is the review of the Coach Pillow Tabby 18 bag. “It is a beautiful piece with a soft touch. I paid $395 for it, and given my estimated cost of $65, there’s very little premium material compared to other Coach leather bags I’ve reviewed so far.“.
“As expected, the accessories were of high quality. The biggest negative I noticed was the use of PU leather (synthetic leather) for the interiors. Given Coach’s careful selection of leather, using faux leather on the main piece was disappointing“.
What would be a “sin” for fashion lovers, for him it is an experiment just to point out if these brands are worth it or just the prestige. The videos where he cuts, breaks, destroys and even burns the accessories are on TikTok and on his website.
But why destroy designer handbags?
Thank heavens, his intention is not to destroy for the sake of destroying, it is not the pleasure of making brands look bad or “cancelling” them. Tanner explains it this way: “I realized that people don’t know enough about leather and just take price as a sign of qualitywhich is a very misleading practice in today’s leather market.”
@tanner.leatherstein Chanel Wallet deconstruction. #chanel #chanelwallet #chaneltok #leather #leathertiktok #sounds #fashion #fashionasmr #asmr #deconstruction ♬ original sound – Tanner Leatherstein
On the other hand, although the bags are the most striking on his channel, he also does the same tests on other items. For example, shoes, belts, handbags and even baseball gloves.
“My mission is to help people better understand and experience leather.”
In his life story, he narrates how his love for this material was born. “At eleven years old, I tanned my first five sheepskins to create a leather jacket. Since then, what started as a play became my lifelong passion.”
And although his life has gone through various facets and professions such as being a taxi driver in Chicago, selling textiles and even working as a truck driver in New York, in the end he returned to leather crafts. “Now, I am dedicated to helping people understand and use leather to its best potential, to elevate their styles.”
@tanner.leatherstein Prada deconstruction (no talking). #prada #asmr #pradabag #leatherasmr #luxurybag #luxuryhandbag #bagtok #asmrvideo #asmrtiktok #luxury #luxurytok #luxuryfashion #pradabags #deconstruction #fashion #sounds #leather #leatherwork #leatherbag #saffiano #saffianoleather ♬ original sound – Tanner Leatherstein
“Large luxury companies take advantage of this ignorance and offer you mediocre products.”
A round business focused on the leather industry
The entrepreneur explains that he sees himself as a lifelong servant of leather. Therefore, he also launched his own brand of leather crafts in his family workshop. In this he uses extremely unique natural leathers cured around the world from specialist tanneries.
On the other hand, although his highest priority is his family, the second is to be a tanner and businessman. However, he also dabbles as a content creator and has caught the attention of the public with videos that exceed millions of views.
@tanner.leatherstein Bottega Veneta is my top recommendation for luxury leather goods in 2021. handbagtiktok ♬ original sound – Tanner Leatherstein
“Make yourself at home and immerse yourself in leather entertainment through this website!”.
What do people think of ‘destroy bags’?
The comments are generally positive, they even ask for quality reviews of other brands such as Ferragamo, Dior, Marc Jacobs, Jacquemus, Bimba y Lola, Chloé and even the Mexican brand Block. For consumers it has become very important to know the true quality of the products and thus know how much they are worth.
Would you let this entrepreneurial bag destroyer see the quality of yours by science?
Editorial Team The editorial team of EMPRENDEDOR.com, which for more than 27 years has worked to promote entrepreneurship.