Within the Diploma offered by the School of Marketing, you will have a clear vision of this industry and the opportunity it offers to grow professionally.
Today the crucial elements are fundamental, which help us to understand the market and grow professionally from the identified opportunities.
Pharma is undoubtedly an essential segment to be able to create business opportunities that are not wasted.
In just one year, the value that the market of Pharma provided the Mexican economy went from 67 thousand 670 million pesos to 70 thousand 430 million pesos in 2019.
The figures are part of the study that INEGI carries out to measure the impact that this industry has in the country and reveal the opportunity that you as a professional have, to take advantage of each of the resources that the pharma market offers you to grow as a salesperson, strategist or manager of agencies or brands, which make this industry one of great value in the market.
Undoubtedly, we are facing a benchmark of great value in the market, which reminds us of how important communication has become in the market and from this perspective, an element that we cannot lose sight of is the innovation that is consolidated in the market.
The ONLINE Diploma in Pharmaceutical Marketing offered by the Marketing School It is essential for you to understand the current demand in the pharma industry, find elements that help you measure the value of the consumer and specify objectives such as:
Critical view of who the Mexican pharma consumer is.
Learn to generate key ideas in a very good dynamic strategic planning.
Develop possibilities of moving products at the point of sale.
Create communities around a product.
Understand marketing trends.
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Temary
Module 1: Conquering the new consumer
Within this complete module you will learn the new health habits that have been generated after the health contingency, you will understand the profile of the consumer and you will address the experience that can be built from the trends that are being formed.
Module 2: Strategic planning in the pharmaceutical industry
Measuring results, consolidating brands and building good strategies is part of what you will learn in this module.
Module 3: Marketing at Point of Sale
Retail in pharma explained in all the modalities in which it is offered in the market.
Module 4: Digital Marketing in Health
The best digital resources, explained so that you can implement them in your sales strategy.
Module 5: Social media in the pharmaceutical industry
Build the best communication strategy thinking about digital media without critics nowadays.
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