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An element that we cannot lose sight of today is the ability to brand and understand the digital medium.
There are key elements in building good digital marketing strategies and to understand them, a crucial aspect is to develop tasks that allow you to exercise the resources you have.
To exercise in the construction of digital marketing strategies, you have to know what objectives to set, the strengths of your brand and the value that you will generate before the consumer.
The strategies in digital marketing They are crucial at any stage of your business or venture, whether your proposal is a digital native brand or you are migrating your traditional commercial channel to this medium.
Regardless of what process it is, you have the opportunity at this time to improve absolutely every action you have at your hand, where it is essential to understand how to maximize your results.
The process that you must follow begins from basic stages such as understanding the balance sheet that your company has, to the creative elements that you must implement to communicate on social networks.
Each of these elements are crucial so you should not neglect the opportunity you have in the Online Diploma in Digital Marketing That starts this October 28, you will learn throughout 8 weeks, in the knowledge so that you develop the skills of identifying crucial elements in your digital strategy and knowing the path you follow, when communicating through platforms such as social networks .
Within this Diploma you will find tools and platforms through which you can better understand digital insights, becoming a good strategist and helping your team in making decisions and optimizing your results.
The objectives to be met in this program are:
Identify the most appropriate communication techniques when using digital media.
Understand the digital environment: repercussions, challenges and opportunities.
Understand how to plan, manage and measure both advertising and online communication.
Know tools capable of measuring the results of each of the strategies.
Obtain bases and tools to develop a strategic digital marketing plan.
Learn the legal aspects that regulate the internet and trends in social networks.
Temary:
Module 1
Introduction to Digital Marketing
Dates: October 28, November 2 and 4.
Module 2
Branding in digital media
Dates: November 9, 11 and 16.
Module 3
Strategy and Digital Planning
Dates: November 18, 23 and 25.
Module 4
Interactive Legislation
Dates: October 30, December 2 and 7.
Module 5
Strategies in Social Networks
Dates: December 9, 14 and 16.
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