According to Greenpeace, this practice has serious consequences for the health of the planet and humanity.
Currently, consumers choose brands that take care of the environment in the process of making their articles.
Countries like the United Kingdom are pioneers in measuring the so-called “advertising emissions”.
In recent years, people are paying more attention to the damage we are causing to the environment, which is why a sustainability mindset has emerged that is involving brands and industries from all sectors. In this context, the Good-Loop platform revealed that the advertisements for the 2023 Super Bowl cost millions of carbon emissions to the planet.
The advertising and the marketing make up an industry with a global scope that represents 600 billion dollars a year and that Despite being a sector that moves millions of dollars, it also has a great environmental impact.
In this sense, specialists in the subject point out that we are all exposed daily to advertising on our phones, computers, television, radio, advertising posters or ‘influencers‘, but what we do not detect is that what is sold through these messages has a direct impact on the environment, especially worrisome in the case of brands that have not yet incorporated sustainable principles into their operations.
For this reason, countries like the United Kingdom are pioneers in measuring the so-called “advertising emissions”, which according to the results of the report “Advertised emissions: The carbon emissions generated by UK advertising”, in 2019, were more than 186 million ‘equivalent’ tons of carbon dioxide.
The source explained that, in practice, the figure is almost half the total size of the nationally produced emissions during that year, And from a consumer point of view, it means that advertising adds an additional 28 per cent to the annual carbon footprint of each person in the UK.
Super Bowl Ads and the Environment
Just a few days before the Super Bowl, the most important sporting event of the year, and where a 30-second ad slot costs $7 million, it also has another environmental implication.
Advertising platform Good-Loop said Super Bowl ads generate something more what millionaire profits, which are also responsible for millions of tons of CO2.
The website estimates that in 2021, advertisers will generate around 2 million tons of CO2 through digital advertising.
In their report they ensure that the dimensions of this cost would be the same amount of carbon emissions produced by about 100,000 Americans in a year.
The platform was reinforced in the data of iSpot.tv., where he explains that 56 advertisers and their 67 ads generated more than 6.3 billion TV ad impressions, 26 million online views, and 64 billion social impressions.
“Some of our sources suggest that there were around four billion subsequent digital ad impressions during the first two weeks of February, leading up to and around the Super Bowl. When you think about a ton of CO2 is emitted for every million videos, you quickly get some scary numbers,” said Ryan Cochrane, Good-Loop’s COO.
Given these data, the specialist maintains that the associated online content and the subsequent broadcasts they generate are just as harmful as the advertisement that is only designed to accompany it.
All this shows that although people in the world and especially industries and leaders are believing more in how to help in the fight against climate change, with just one click we are also damaging the planet more. That is why this data is important to raise awareness among people, especially brands to spread the message.
Now read:
In inflation, this insight will help you sell more or at least not lose sales
OpenAI launches Chat GPT plus for a price of 20 dollars
With 600 pesos, he “hires” Alfredo Adame and with this message he invites him to his party