Index hide1 Estimates from the American Pet Products Association reveal the billions of dollars that are moved in sales within this industry.2 Gucci and Louis Vuitton are among the most valuable brands in apparel, according to estimates from Brand Finance.
Estimates from the American Pet Products Association reveal the billions of dollars that are moved in sales within this industry.
Gucci and Louis Vuitton are among the most valuable brands in apparel, according to estimates from Brand Finance.
Consulta Mitofsky measured the most popular types of pets in Mexico.
gucci has entered the market pet and joins brands like Louis Vuittonwith an offer of accessories for dogs that does not disappoint, on the contrary, it conquers.
The market pet has estimates that are counted in billions of dollars, when the sales generated in this segment are measured, where one aspect is tremendously valuable and that is the capacity achieved by the brands that bet on such a segment.
Within the United States, which is one of the example markets of how consumption performs. The American Pet Products is an association that 2021 measured these figures and discovered that furry households move up to 50 billion dollars in food sales.
34 billion dollars in veterinary services and 29 billion dollars in food supplements and medicines. $9.5bn they go to other services such as the purchase of luxury accessories for pets.
Gucci enters the market pet
On the website of gucci reads: “continuing the narrative of surprise and delight that defines the selection of Gucci Lifestylethe collection gucci for pets infuses the everyday with a magical aura. Revealed in a colorful retro-inspired campaign, the pieces allow each animal’s personality to shine through as a tribute to the Creative Director’s vision of individuality.”
With that copy is how the famous Italian brand has unveiled its new category of products aimed at household pets. And the offer does not disappoint, because to attract the interest of the consumer, it has three categories: accessories, Prêt-à-porter and items for the home of pets.
The selection of items the same includes a dog bed for an approximate cost of 135 thousand pesosthat a support for air tag of an estimated cost 3 thousand 700 pesos.
Basic accessories like a strap are priced at 7 thousand 500 pesos (approx.) and the necklace has a cost of 6 thousand pesos (approx). Some articles that stand out are a bag holder for the waste of the dogs when they are taken for a walk, with an approximate cost of 7 thousand pesos.
@lidka_v Replying to @Lidka Veronica Hanka #gucci #fashion #fashiontiktok ♬ original sound – Lidka Veronica Hanka
This action reminds us that Vuitton (both brands are among the most valuable in apparel, according to a study of Brand Finance) also has time touring the market petwith episodes to remember, such as the occasion in which an advertisement paid for by starbucks a Ariadne Grandeshe appeared accompanied by her pets with collars from the famous French brand, so the fast food brand ended up boosting Vuitton’s pet business.
The market pet It has very important estimates in Mexico, which warn us why luxury brands diversify their catalogs to said market. For example, the favorite animal of Mexicans for pets, based on the study Consultation Mitofskyis the dog, voted by a 79 percent of the participants. Within this study a 29 percent voted for cats, 11 percent by birds, 6 percent for turtles and 3 percent for fish. There’s a 0.5 percent who voted for reptiles and 0.1 percent who chose rodents.
The market pet mobilizes billions of dollars, in Mexico it has its favorite animals to fulfill this category and the fact that leading brands in clothing like Vuitton or gucci diversify into this market tells us about the sales potential it has and the opportunity to undertake in this segment.