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PewResearch measured inclusive language knowledge at a generational level.
nielson Y dynata asked the LGBTQ+ community what changes in inclusion should be implemented in the media.
While Ricardo Salinas refuses to be referred to with inclusive language, Andrea Escamilla starred in a controversial trend in networks by asking to be referred to with non-binary pronouns.
As part of a long difference between Ricardo Salinas Y Jenaro Villamilthe journalist wrote with inclusive language to the billionaire, who responded to the attempt.
Inclusive language is a term coined for the way individuals express themselves orally and in writing without following gender stereotypes, such as masculine and feminine. In the midst of the growing use of these practices, the communication that proves this has reached social networks with at least two cases, the allusion to Salinas as “Ricard” and the viral video starring a student from Tec de Monterrey, who in the middle of an online class reacts by asking not to be referred to as a classmate, but as “partner”.
within a study conducted by PewResearchthe firm identified which generation is the most aware of the use of inclusive language. Within the investigation, he registered with a 35 percent of the generation Z answering this question, while the 25 percent of the millennialsplaced them in the second position and in the third position appeared the Gene Xcon a 16 percent.
12 percent of Baby Boomers reacted to this trend within the research, and only a small number of respondents did not respond. These numbers and exposed cases are a unique opportunity to understand where communication is going today.
To locate this advance, an investigation by nielson Y dynata checked what were the principles recognized by the LGBTQ+ community to improve inclusion in communication.
51 percent of them chose to avoid stereotypes of people in advertising and traditional media programming, while 46 percent voted to make an authentic and realistic representation of community members within the media.
Ricardo Salinas, “Don Ricarde” and inclusive language
There is a long controversy between Ricardo Salinas and Jenaro Villamil in networks, one of the last episodes of these differences was the mockery that Villamil made of the businessman, referring to him as “Don Ricard”
After the allusion, Salinas asked him not to refer to him in this way, since he was sure of his identity, among other comments with which he criticized the communicator.
While Salinas responds to a writer’s attempt at inclusive language, offices such as the Gender Unit have been established in companies like Azteca, headed by Jaqueline L’Hoist Tapia.
You don’t have to use “inclusive” language with me, I know very well what I am… ahh and you would like to be my piñata hahaha.
How little these parasites can stand, they like to attack me but they are crybaby… I warned them that if they go up the ride and they didn’t pay attention, now without crying Jenare. https://t.co/EGceC5xYiC
– Don Ricardo Salinas Pliego (@RicardoBSalinas) August 14, 2022
Another example of this conversation in the digital social center was the controversy between the use or not of inclusive language that led Andrea Escamilla to become a trend in 2021, when she demanded respect for her non-binary identity, demanding in an online class to be called “comrade”.
The speech that was motivated in this regard unleashed an important activity around the culture of inclusion based on language. This case is without a doubt a fact without waste and most importantly, a case that patents the capacity in the market, of inclusion understood from new communication practices.
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