OM Digital Solutions, the company created by the Japanese investment fund that bought the audiovisual division of Olympus, has announced the official creation of the new OM System brand. In this way, from now on all Olympus audio and image related products will be marketed under this name. Including a new camera in development that will fulfill “with the Micro Four Thirds standard and will incorporate the OM System concept to take photography to the next level“.
With this long Olympus sale process closes, which began in June of last year with the news of the disappearance of the brand and, fortunately, ended in a transfer to the investment fund Japan Industrial Partners (JIP) and the creation of the new company OM Digital Solutions Corporation who took over the business.
This one was committed from the beginning to “provide customers with innovative and high-quality cameras“upholding the innovative values of Olympus in its more than one hundred years of history. And the press release now released influence that idea ensuring that your “development and design philosophy lives on in our company and our brand. Looking to the future, we are committed to adding value to the market and continuing to grow under the umbrella of the new OM System brand.“.
“OM SYSTEM symbolizes our determination —The press release continues— for continuing to provide unparalleled experiences to consumers through our mission (defying convention) and a philosophy of continuous product development, which we have already adhered to since the establishment of the OM Digital Solutions company. Through our products and services, we hope to create exciting experiences that bring joy and inspiration. In the future, we will strive to be the brand that customers will treasure for a long time, dedicating ourselves to craftsmanship that demonstrates our commitment and satisfies people’s lives.“.
This clarifies one of the questions that remained to be known, until when would the denomination be maintained commercial “Olympus”. It now remains to be seen if the company achieves the desired continuity and what (and how) the new denomination looks like in the cameras that are manufactured from now on.
Among them, of course, that new interchangeable lens model of the Micro Four Thirds standard that the brand claims to be developing “to significantly improve performance and provide an unmatched photographic experience. We leverage the Micro Four Thirds system standard to make systems more compact and lightweight, strengthening photographic capabilities that expand photography’s potential, and accelerating advancements in image quality and photographic expression capabilities through photographic technologies. computational“.
“We want OM System cameras to be the perfect companions for each and every person’s adventure. We hope you use our Micro Four Thirds system to take photography to the next level.“they conclude. And we can only wish you all the luck in the world.
More information | OM Digital Solutions