Candidate ads have been at the core of political marketing strategies since ancient times.
Although social networks have added key channels, classic advertisements and especially radio and television jingles are still very important.
Political campaigns continue to rely heavily on slogans and visuals that engage voters by creating positive images of the candidates.
One element that has not lost any of its validity is the use of catchy jingles in advertising. These songs continue to be a powerful tool for candidates to spread their message and secure public support.
Political jingles are often based on popular songs, orchestrated to fit the candidate’s message.
Jingles are often used to create an emotional connection with the audience and emphasize what you want to get across. A couple of easy-to-remember phrases and a good melody can make a message memorable thanks to the infectious rhythm.
The use of jingles in political advertising became popular in the United States in the 1980s, when ronald reagan and George HW Bush used them to promote their messages.
But there is one detail: the use of jingles in advertising has the drawback that in most cases they are popular songs that may be infringing copyright.
Popular songs are used because it is very difficult to create a jingle that is catchy and appropriate to the candidate’s message.
Political spot with a song by Shakira
A very interesting case was revealed this Thursday, March 2, in Argentina, where a candidate from a town in the province of Córdoba is using a jingle based on the success of Shakira and Bizarrap: the Bzrp Music Sessions Vol. 53.
With the music of the song that exploded on the networks when it was published and an altered letter, the jingle of the candidate Maciel Balduzzi promises to achieve the much-desired engagement.
“Maciel is like you,” the letter says, adding that the candidate “clearly has good ideas.”
Political advertising jingles are used to emphasize important points in the candidates’ messages and this Argentine knows it. In the networks, the attraction is generated from the song of Shakira.
The doubt: copyright will prevent you from reaching key platforms for communication, such as YouTube.
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