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Netflix is a brand used to promoting its productions in Mexico through BTL activations at specific points in the country.
With an interesting action is how Netflix activated its Stranger Things campaign in Oxxo stores.
The event occurs a few hours after the installation of Netflix activations in Oxxo stores became a trend on networks.
User reports on social networks have revealed the theft of the props with which Netflix activated promotion of Stranger Things in stores Oxxoso the incident is an unfortunate case of how BTL activations deal with the crime situation that the country suffers from.
This fact is also an unfortunate case of how brands must think under new protocols their activations in stores such as Oxxo, Just as retail has had to implement extreme security measures to try to reduce product theft inside its stores, now advertisers must take care of the advertising they display.
I had put a Demogorgon aki. https://t.co/ImITlqYiIF
— Netflix Latin America (@NetflixLAT) May 25, 2022
NOT TO BELIEVE!
As part of the publicity for the new season of Stranger Things, OXXO decorated some of its branches themed after the Netflix series.
But after 3 days, a Demogorgon was already stolen here in the city of Monterrey 🤣 #StrangerThings pic.twitter.com/XnkHT5Qmhk— Kev (@soycineflash) May 26, 2022
Netflix and its controversial activations
Netflix There have been controversial activations in Mexico, either due to the appearance of The Squid Games in the center of Coyoacán or the appearance of Guia Roji maps in the Roma-Condesa, to promote the movie Roma. Each of the platform’s activations have consolidated the interest generated by its strategies in consumer care and what is even more daringdetermines how important streaming becomes in the way and integrates this medium with the market where it regionalizes both activations and content.
Key advertising resources
It is important to see how advertising in Mexico, with the report of theft of activations of Netflix in Oxxonot only faces crime but also regulations such as the New Advertising Law or the Outdoor Advertising Law in Mexico City.
Faced with this series of challenges, it seems important to see what is on the agenda of the agencies and what elements become crucial in order to understand the market and not only that, define new rules within it.
With this said, it becomes tremendously important to understand the new agenda for the advertising industry and what areas are the new priority within these companies.
In the Mexican market, better communication guidelines have been increasingly defined by streaming platforms such as Netflix.
The new times of advertising
Outdoor advertising in Mexico must think about how to impact the largest number of consumers in the shortest possible timenow because of the risk that their activations are victims of crime and the brands are left without props to be able to communicate their releases.
There is no doubt that a greater number of activities have been established in the market and with them a very simple interest has become possible, the ability of the media to influence through their communication, adapted to atypical contexts.