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With the task of demonstrating that a good logo can undergo a renovation without losing its essence and its power as a brand recognized by consumers, the team at Kapwing, an image and video editing platform, redesigned the most important logos.
Specialists say that the presentation of a brand’s logo is very important to make it known.
The logo is the first symbol or graphic element that potential customers or consumers associate with a company or product.
The evolution of brands over time is reflected from their graphic image and even in their services and products. Many times it is the consumers themselves who are in charge of carrying out a redesign of the logos of the most important brands in the world, out of loyalty to them, organically promoting the power that that company has in the collective.
Given these creative dynamics of consumers, it shows how important it is for a brand to have a logo that is composed with its fonts and colors that combine what it wants to represent in the market and that is recognizable anywhere on the planet.
Specialists say that the presentation of a brand’s logo is very important to make it known. The logo is the first symbol or graphic element that potential customers or consumers associate with a company or product.
The objective of this design is to connect people with the brand, that is why a good logo is mixed with creativity and the power of expression that the company wants to show.
Platform redesign logos inspired by the most memorable artistic currents in the world
With the task of demonstrating that a good logo can undergo a renovation without losing its essence and its power as a brand recognized by consumers, the Kapwing team, an image and video editing platform, redesigned the most important logos inspired by in the most memorable artistic trends in the world.
With this, the platform demonstrated the importance of the graphic image of a brand, which is why they recreated some iconic logos, in artistic currents such as Art nouveau, Bauhaus, Psychedelic, Pop art, Retro ’80s, and 3D design.
In the dynamics of the firm we can see the logo of the social network Instagram, the fast food restaurant McDonald’s, Nasa, WWF, and the technological brands of Google, and Apple with a touch of modernism or in French Art nouveau.
Likewise, they created the redesign of other logos with a Bauhaus style, where the good work of the outlines is observed. While others are very psychedelic and eighties style.
This exercise carried out by this group of creatives showed that if a brand’s logo is strong, it is very difficult for it to lose its essence to consumers.
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