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An estimate of Spotify revealed that Bad Bunny was the most listened to Latin artist on his platform during 2022.
In studies like “State of Marketing” explains the importance of marketing of events.
personal brand of Bad Bunny has consolidated a very important fan base in the market.
Grupo Batia described as false the job offers in which alleged vacancies to work as cleaning at the concert of Bad Bunny and take advantage of your presentation as a temporary employee of the venue.
The realization of concerts has become a main activity for the activation of brands on stages by artists. This has led to consolidate the event marketingwhich has become a space with relevant figures.
Given these expectations, a significant number of projections have been put forward, such as those that measure the type of events that take place worldwide and that studies What “State of Marketing” They have conducted.
Within this document it is revealed that there are three important formats: virtual, hybrid and physical. The predominant one during this 2022 were the events in virtual format, with an estimate of 40 percent completion, followed by hybrid events, with an estimate of 30 percent and 30 percent in physical events.
The opportunity to see Bad Bunny sweeping
Bad Bunny arrived in Mexico City in a concert that did not disappoint, on the contrary, it has become an opportunity to understand what is valuable in the entertainment market today and how the audience reaches new challenges in order to see their artist Favourite.
In this last bet that the artist is achieving by attracting audiences, an interesting action that drew attention went viral, because an alleged job offer as a cleaning worker was offered on social networks, to temporarily attend the concert of Bad Bunnywho has become a widely criticized personality for the type of music he apparently sings and the criticism he has even launched at other artists.
The cleaning job advertisement reads the sale of 20 places to enter as a cleaning employee with a cost of 1,500 pesos each of these vacancies, assuring them that they could enter with the Grupo Batia uniform, but once inside the concert they could take it back.
On TikTok they are rolling that there are offers where you pay to enter the Bad Bunny concert as a cleaning staff 🫥🚫
That’s going to get out of control. Take care of yourselves 🚩🚩@frasalazar @la_de_rh pic.twitter.com/mKV5GYdfK1– JΛП (@JanDeLaRosa) December 9, 2022
The news was answered by the Group, distancing itself from the news. “Grupo Batia informs that we have no relationship with the person Lupita del Bosque or Edgar Eduardo Ortega Zarate, who are committing a crime and legal action will be taken against them,” quotes the message published on networks.
Grupo Batia informs that we have no relationship with the person Lupita del Bosque or Edgar Eduardo Ortega Zarate, who are committing a crime and legal action will be taken against them. pic.twitter.com/ICB8ftiEKh
– Batia Group (@GrupoBatiaMx) December 8, 2022
These actions around events, at least in the Mexican market, establish a very important benchmark for consumption and innovation capacity in the segment of events for audiences.
