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This story has sparked a discussion between the experiences of consumers in front of these large wholesalers and retailers.
A user of the TikTok social network shared his experiences with racism and discriminatory behavior in supermarkets in Mexico.
According to what he says in many of his videos, there is racial profiling and prejudice as a result of clothing. Therefore, he points out that racism and classism do go hand in hand. Although he did not want to reveal the name of the supermarkets, he does comment that it happens in a large majority.
User reveals racism in supermarkets in Mexico; “I prefer to go to the local market”
An Internet user who is dedicated to sharing videos with information about racism in different social spheres, spoke about how complicated it is for him make purchases in supermarkets as a black person in Mexico.
In the first video, he pointed out that on many occasions, it is difficult to make a simple purchase because any simple act causes a police officer to always be aware of him as a customer. “It becomes very uncomfortable because then you come to buy and you come to spend. but all the time you feel like you’re doing a crime that you’re not committing“commented the account holder.
Likewise, he recounted a recent experience in which a police officer insinuated that he wanted to steal something from an apartment, when he was only looking for a car to continue with his purchases. “Right now I approached, for example, wanting to grab a cart because I had a lot of things in my hand and the security guard began to make signs to me as if I wanted to escape from the store, when I had already bought quite a few previous products in another store. department”.
This is the first video shared by the user about racism in supermarkets:
@loafb Has it happened to you? #loafb #racism #Supermarket #market #malls #afromexico #Mexico #security guard #racialprofiling #racialprofile #blackmexican #afro #fyp ♬ original sound – andrefara
He pointed out at the end of the video that this was the reason why many prefer to buy in local markets, because the treatment is always different and more respectful.
In a second video, he also points out that there is not as much distinction between classism and racism as is believedand that in a commercial store there is often racial profiling and a prejudice due to clothing, a fact that on many occasions causes the treatment to be different.
“That ideal vision of how you should see yourself or how the perfect client should be, that is the hegemonic image. It is the invasive and vertical image that establishes that you can only be a certain way to function. So of course anyone of any skin tone, although it affects more people with darker skin tones who attend shopping places are followed because they are instantly criminalized. The same goes for how you dress and how you behave.”
This is the second video shared by the user where he exhibits racist behavior in commercial chains:
@loafb Reply to @loafb Have you been told something about the way you dress? #loafb #racialprofile #blackmexican #afro #racialprofiling #security guard #Mexico #afromexico #malls #market #Supermarket #racism #latinamerica ♬ original sound – andrefara
Commercial chains in Mexico
The presence of wholesale and retail chains in Mexico and in the world is quite remarkable. First of all, we have to, according to Statista, only in 2020, Walmart of Mexico and Central America had a total of 2,634 branches in Mexico. That year, discount stores known as Bodega Aurrerá was the most common Walmex branch format in the country, with 80 percent of the total.
On the other hand, in 2020, Costco was named the sixth most valuable retail brand in the world, with a brand value of more than 28 billion US dollars, with Walmart being its biggest competition in terms of sales and presence. To make matters worse, during 2019, Walmart generated almost four times more retail sales than Costco.
Despite this, in recent years, analysts point out that the company has experienced continuous revenue growth and assure that this growth will remain constant until at least 2025. In sum, while Walmart had more than 11,000 stores worldwide, of which five percent corresponded to Sam’s ClubCostco registered nearly 800 warehouses worldwidea clear advantage that, according to this, will be reduced.
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