- Index hide1 Farmacias París is today an example of how important it has become to have effective points of sale in the market.2 Today there is a greater ability to understand the consumer from pedestrian traffic at the point of sale.
Farmacias París is today an example of how important it has become to have effective points of sale in the market.
Today there is a greater ability to understand the consumer from pedestrian traffic at the point of sale.
Farmacias París is just one example of how physical space is growing today.
Pharmacies Paris It has registered an important change over time in the iconic branch that operates in the Center of Mexico City; for a tiktoker It is an important deterioration and when documenting it, a video went viral with a significant number of reproductions and comments.
The passage of time at the point of sale makes many of these go from being important commercial premises to valuable products for the consumer, which undoubtedly marks a tremendously valuable precedent of what is important in consumption today, such as warns him study “Consumers want it all”where he realizes how important interaction in the market has become, from current points of sale and not expired due to carelessness or time.
A video that has more than 300,000 views published on the account of Brian (@boonerbeat, TikTok) shows the before and after of Farmacias París, a store located in the center of Mexico City and which has undergone an important transformation, both due to pedestrian traffic and the assortment in the sales aisle.
@boonerbeat Visiting the Paris Pharmacy #CDMX ♬ original sound – Brian
“Now he’s lonelier than a concert Angela Aguilar. How sad to see such a memorable place in Mexico City like this,” explains the tiktoker in his video where you can see the deterioration of the property inside, with walls whose paint looks worn, old-fashioned administrative equipment and, most drastically, a significant reduction in the volume and supply of products displayed in the shopping aisle where they went from have a large assortment on shelves with hardly any products on them.
After the publication of the video, the comments did not wait and the Guanaban published: “That was the first building where they started, right now they own several historic buildings and there are lines of people buying.”
“Not only is that corner a Paris pharmacy and inside it is beautiful, it still retains its essence, it has a very beautiful garden where they keep many cats,” explained another user, who says that the brand is spread throughout various lots in the Republic of El Salvador. in the center of Mexico City.
This change registered by traditional points of sale leads us to observe the deterioration not only due to the passage of time, but also due to the geopolitical situation that face various markets, which leads them to show important changes and not only that, determinants in what is worth considering today in the market.
A great example of how context affects a point of sale made it known Market2.0 in December 2022, when it emerged a video of what a gym in Cuba looked like.
Although it has been seen that the market fitness is one of the ones with the greatest potential in the world, with unique experience through its points of sale, which become exclusive spaces for training and physical activity, the video showed the deficiencies that are experienced in sports, within markets such as the Cuban, with an economic blockade by the United States.
This experience of a gym with deficiencies allows us to understand how important it has become for the consumer to now define resources, through which it is possible to understand the consumer and, most importantly, through elements that manage to be transcendent to the market, where a element helps to understand what is relevant in consumption, where experience is tremendously valued and not only this, it helps to understand what is worthwhile in consumption today.