It was through Twitter that a Soriana consumer became aware of a possible deception in the “Kentucky” style chicken that is sold in the store.
In times of pandemic and high contagion by Covid-19 and its Omicron variant, the most contagious to date, what is recommended is that consumers leave only what is essential from their homes.
The indications include, of course, trying to avoid going out to parties, concerts, supermarkets, among other places, in order not to get infected or, failing that, infect others.
Just yesterday, according to official figures, there were 49,906 new Covid-19 infections and around 330 deaths, a fourth wave that has undoubtedly hit our country hard.
The situation, compared to 2020, is different and, despite the high number of patients, many security measures have been relaxed and, consequently, people continue to go to establishments trying to lead their normal lives.
In this sense, one of the sites that receives the most people every day are supermarkets, such as Walmart, Bodega Aurrerá, Soriana, etc.
Whether due to consumer preference or simple convenience, the truth is that, today, Soriana is one of the most popular stores and one of the fastest growing in recent years.
According to information from Statistical, the Mexican supermarket chain Organización Soriana was the second supermarket chain with the largest number of stores in Mexico among the leading companies in the industry in 2019, only below Walmart. Of a total of 810 stores operated by the organization, 380 were Soriana Híper – the format with the largest commercial space.
On the other hand, it should be noted that the customer experience is not always the best, as reported on Twitter by the user @Balgarci, who filed a complaint about one of the store’s products.
“@TiendaSoriana net that not even my ex was as fake as this “Kentucky” style chicken. You already gave me the idea of how to recycle rotisserie chicken, ”wrote the tweeter.
@TiendaSoriana net, not even my ex was such a fake as this “Kentucky” style chicken, you already gave me the idea of how to recycle roasted chicken pic.twitter.com/KaXiQ17zeE
– Balin Gm (@Balgarci) January 20, 2022
According to what the Internet user himself reported, the incident occurred in one of the stores of the Miguel Hidalgo Mayor’s Office, in Mexico City.
Of course, taking into account the seriousness of the matter, the company’s Community Manager managed to react almost instantly, mentioning that the report would be sent to the corresponding area.
Following the conversation, it should be noted that the user, far from responding with anger, was grateful that the brand had taken his comment into account.
Thank you very much for your report, Balin! ? Your comments will be sent to the corresponding area for follow-up.
– Soriana (@TiendaSoriana) January 20, 2022
Thank you, or at least that they are more specific I don’t know, example “breaded roasted chicken” or I don’t know, but I am very grateful that my comment was taken into account
– Balin Gm (@Balgarci) January 20, 2022
The relationship of brands and/or companies with consumers is not easy, it is constantly hanging by a thread, and although it is true that social networks have helped to maintain a more direct line of communication, the reality is that it is necessary for consumers that brands meet their quality standards.
In the end, the decision is up to the consumer and, as we know, he is usually blunt when giving his verdict. If we keep an eye on what happens on social networks, we can see how audiences are affected by the products they find on the market.
This only reflects the opinion of the consumer and the conversation that it generates in the digital pulse, for which Merca 2.0 requested the position of the brand in order to tell both sides of the story; however, so far it has not been received. The note will be updated in case of a response.
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