Can a businessman openly give his political support? Joel Schwebel, he did and the consequences continue to increase: they call to burn ZARA garments. he owns Trimera Brandsthe brand that has the franchise belonging to Inditex In Israel.
What did he do to piss off an entire country? Schwebel organized a political event to support Itamar Ben Gvir, a far-right considered racist. So, this has caused videos of people burning clothing from the brand to appear on the networks and encourage others to follow suit.
This campaign against ZARA has grown to the point where a supreme judge of the Islamic courts of the Palestinian Authority, Mahmoud Habbash, generated a religious edict to stop the purchase of its products. That is, a formal protest from the Palestinian Ministry of Economy to the headquarters of Spain so that it renders accounts and clarifies its position on the matter.
This has called for “boycotting Zara products worldwide until the company cancels its contract with its operator in Israel.” However, the sabotage, for the moment, is only local.
Also, Merav MuchaeliIsrael’s transportation minister joined the outrage, calling Gvir “a danger to democracy.”
In accordance with The country, Ben Gvir is the focus of attention for the upcoming elections in Israel. Instead, the businessman is a low-key Canadian-Israeli, until this event.
Schwebel has about 80 Inditex group stores in Israel, in addition to Nike and Gap franchises in the country. In a statement sent to a spokesman, Schwebel’s family said they would not respond “on personal family issues.”
Editorial Team The editorial team of EMPRENDEDOR.com, which for more than 27 years has worked to promote entrepreneurship.