Market Free has created a list with best selling products during 2021, where the pandemic marked a considerable change compared to previous years.
The digital evolution gave way to the appearance of a new sales modality, where users could receive the products of their choice from the comfort of their home thanks to the e-commerce. Although this service has been available for a considerable number of years, the arrival of the Covid-19 pandemic caused millions of people around the world to find themselves in the need to adopt this type of commerce in their daily lives, which reverberated in favor of these companies.
According to information from kantar where they show the variation in income per e-commerce sales during the Covid-19 outbreak in some Latin American countries in 2020, Peru increased its activity by 900 percent, Mexico by 500 percent, Brazil by 130 percent, Colombia by 130 percent and the rest of Latin America by 230 percent.
These figures were achieved thanks to some companies in particular that specialize in the e-commerce, which were already booming before the pandemic. Statista shows on your graph about the market share of the top e-commerce companies in Mexico 2019 that amazon led with a 13.4 percent preference of these bands, Market Free in second place with 11.4 percent, Group Coppel in third with 4.7 percent and Walmart Mexico with 3.7 percent, among others.
These platforms have become a good alternative for users to make their daily purchases, which is why some basic necessities are constantly purchased in these spaces, compared to a few years ago, where they made their daily purchases in supermarkets or other kind of stores retail.
Taking into account the change of the consumer during the pandemic, the demand for some items managed to increase their sales compared to previous years, a fact that Market Free, one of the most important companies in e-commerce at a global level, has shown by publicizing the most selled products of your platform during the 2021.
According to a statement by Market Free, 5 o’clock best-selling product categories in 2021 were those of home, pharmacy, computers, personal care and cell phones, where some of these grew even more than 100 percent compared to 2020. Among these categories, food grew by 195 percent, personal hygiene by 133 percent percent, supplements 128 percent, beverages 116 percent, pet food 113 percent and cleaning 103 percent.
Likewise, they show what were the Mercado Libre’s best-selling products during 2021, where the face mask they occupied the first place, since approximately 39 thousand of them were sold daily, that is, more than 14 million in total, this being their best-selling product; The list of best sellers looks like this:
- Face mask
- Earphones
- Sugar
- Phone cases
- Tennis
- skin care products
- Vegetable oil
- Supplements
- Action figures
- Cell phones
The brands that develop in the world of online sales they have the opportunity to considerably increase their income, if they offer a wide range of products; however, this is not necessarily exclusive to the sales sector, but different world-class companies currently have a wide range to reach more consumers.
We have an example of this with streaming platforms, which are constantly updating their content offerings in order to reach as many users as possible and, therefore, better income.
We had an example of this with HBO Max a few weeks ago, when it announced the arrival of a new anime series within its catalog, where users on social networks showed positive responses to the brand, highlighting the opportunity that this type of actions can generate.
Speaking on a smaller scale, those businesses that are not closed to the sale of a single product have a good chance of improving their income, as well as capturing the attention of more consumers.
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