- Index hide1 Currently, around the world, there are about five billion people connected to the internet and social networks.2 In Mexico, the figure is reduced to 92 million Internet users and more than 100 million accounts on social networks.3 Today, a significant number of people consider themselves more likely to buy various items in advertisements that use emoji.
Today, a significant number of people consider themselves more likely to buy various items in advertisements that use emoji.
A new list published by the Drug Enforcement Administration (DEA) reveals the most used emojis for malicious use on social networks.
According to the recent report Digital 2021 Global Overview Reportpublished by We are Social and Hootsuite, in Mexico there are more than 92.01 million people connected to the Internet and more than 100 million active profiles on social networks.
It is clear that the pandemic and its consequent confinement were the key moment for each of the platforms to have a significant rebound.
Since his birth, social networks have become an almost infallible instrument to connect with users all over the world. Many times, it is enough to send a “friend request” to start an interaction that can later become a friendship, love, business relationship, etc.
In that sense, for some time now, one of the biggest problems with social networks is that practically any user has access to a huge list of profiles; privacy is, without a doubt, one of the great failures of the platforms, since users are highly exposed to all kinds of fraud, tricks, etc..
In addition, we are talking about a space that, in recent years, has been in the media spotlight due to the damage it is causing, above all, to young people, such as It was revealed last year by a publication in The Wall Street Journal that emphasizes how Instagram, one of the most used social networks, affects adolescents..
These would be the “malicious use” emojis
Recently, the Drug Control Administration (DEA) shared a list of emojis that could be used maliciously by criminal groups or even for the sale of drugs, a situation that has become an alert taking into account the interaction of young people today on these platforms.
In the guide shared by the agency it is mentioned that “criminal organizations, including drug traffickers, are using emojis to sell and buy counterfeit pimps and other illicit drugs on social networks and electronic commerce”, which is why they have decided to share what those emojis would be. emojis that refer to the sale of said “products”.
Fake Prescription Drugs
Percocet and oxycodone: 💊🔵🅿️🍌
Xanax or Alprazolam: 💊🍫🚌
Adderall (combination of dextroamphetamine and amphetamine): 💊 A-🚆
MDMA (Ecstasy): ❤️⚡❌💊🍬
Cough syrup: 🍇💜🍼
Drug Dealer Signs (dealers)
Drug dealer advertising: 🤑👑💰💵🔌
High power: 🚀💣💥
Universal for drugs: 🍁
Large quantity: 🍪
The use of emojis as a strategy of marketing
In recent years, the use of emojis has been a stir, especially in communication in the media or digital platforms, so much so that they are even part of the strategies of some brands.
Information from Postcron discloses that the use of emoji in Social Networks provides “uncountable” benefitsamong which stand out giving a more human side to the brand, helping people empathize and identify with its content, and represent more fun publications.
Even a survey conducted by Adobe indicates that, in countries such as the United States, United Kingdom, Germany, France, Japan, Australia and South Korea, 42 percent of consumers claim to be more likely to buy various items in ads that use emoji.
Undoubtedly, with the arrival of these “emoticons”, the conversation in the digital pulse and, in fact, in daily life changed considerably, so much so that, day by day, these digital files are adapting to the trends of the new generations.