We present some of the best marketing and advertising campaigns that have impacted the community understood within the marketing universe in recent days.
These are advertising campaigns inspired by creativity and teamwork, which associate the brand with consumers, managing to impact the growing community of consumers.
Derived from the virality offered by social networks and digital platforms, one of the main challenges of advertising is to stay current, through reinventions, an aspect in which creativity and avant-garde must be the priority to be within what today is trend. According to data provided by Statista, which estimates that by 2024, an evolution of global spending on advertising is expected, which will rise to 865.12 billion dollars.
ad campaigns of the week
BORN TO BE IN FIRST | SUBSCRIBER CAMPAIGN 2022-23
Brand: Real Valladolid
Agency: David Madrid.
After a complicated season of just over nine months in the silver category of Spanish football, Real Valladolid managed to return to the First Division, a situation they sought to represent with a piece of just over 90 seconds, under the story of a Real fan Valladolid whose pregnancy coincides with the course in the Second Division of her team.
Parnassus – Memory
Brand: Congress of Deputies
With this initiative, the aim is to create awareness and honor the memory of the victims of ETA terrorism, in addition, the video has been made in memory of Miguel Ángel Blanco, a victim murdered on July 13 25 years ago in Lasarte at the hands of the terrorist group ETA with two shots in the neck, seeking to get the citizens to reflect on what is going to happen next Thursday, July 14, in the Congress of Deputies.
Brand: State Lotteries and Bets
Agency: Counterpoint BBDO
Luck is everywhere, so guessing when, where and how it will arrive is an uncertainty that will seek to be answered through voice assistants, allologists and other characters that impact the daily lives of all those who bet on luck. the power to change your lifestyle.
EVERYTHING FOR THE HOLIDAYS – SO EASY, SO FROM ALDI
Under an initiative full of humor, ALDI seeks to demonstrate that it is very easy to enjoy “the best quality of summer products at the best price”, this with the help of a series of irreverent characters, who give the reasons why to buy in ALDI: from a tour guide, a heated reporter and a man who looks for treasures on the beach, to the mascot of a water park.
Festivals don’t stop. Tecate Comuna revealed poster with Kenia Os and fans viralize luxury line up
Fake umbrella puts organizers of massive events on alert
“It is useless to train for hours or days”, they open a thread of common problems in concerts
Sustainable fashion and Kenya Os in Tecate Comuna were a trend in networks