The bells of marketing They are tactics designed to promote a particular product or service to a specific target audience. These tactics can encompass banner ads, email marketing, social media, and any other means that can reach the intended audience. Setting the objectives of a campaign is essential to ensure that the strategy is effective and generates a positive return on investment. These objectives must be clear, achievable and specific, which implies that they must be adapted to the audience and the desired results. On this occasion, we present you the five most notable campaigns of the week due to their creativity and originality.
These are the 5 most outstanding campaigns of the week
Brand: BS&W McLane Children’s
Bell: never fear
Agency: Launch Agency
You never know what tomorrow may bring. And no one knows this better than the four families featured in this McLane Children’s campaign. They each went through something traumatic, but managed to overcome it to not only survive but thrive in the present day.
Brand: volkswagen
Bell: The bus you missed is just around the corner
Agency: johannes leonardo
When you think of iconic vehicles, the Volkswagen Bus is high on the list. Its unique appearance stands the test of time and is one of the most culturally relevant cars in existence. Inspired by the original VW Bus, the global automaker is set to reveal its all-electric makeover for the 21st century, the ID. Buzz, in the American market on June 2. It will be available for purchase in 2024.
Brand: Knucklehead
Bell: It’s what’s inside that matters
Agency: fantastic
The world has changed, and social, racial and gender inequality has not yet disappeared; the new generations are much more aware, they have changed their priorities and what matters to them today is to improve the world, instead of scoring a goal or shooting baskets to win a game.
“We decided to use this shift in thinking to change the rules of the category and focus Bimbo’s new energy drink on children who need energy to change the world they live in, make it fairer, eliminate prejudice, make themselves heard and thus make a difference. in the world. This generation is different and uses their time and energy in a different way, it is clear that the way of approaching them had to be different”. Alejo Gómez, DGC of Fantastic.
Check out this work on @adsoftheworld https://t.co/2RPl89VKAr
— Jennifer Berenice Sánchez Dimas Web Editor (@Jeneditorial) June 3, 2023
Brand: cannac
Bell: dignity jean
Agency: lg2
The Canac hardware store launches an unexpected campaign based on the most well-known cliché of plumbers: the famous snap! Canac has developed a new type of jeans called Dignity Denim. These unique pants protect the dignity of those who wear them by covering them when they bend over. With this first garment to avoid showing too much when bending over, the company fulfills its promise to really help.
Check out this work on @adsoftheworld https://t.co/2Nx4cPhVfH
— Jennifer Berenice Sánchez Dimas Web Editor (@Jeneditorial) June 3, 2023
Brand: Santander UK
Bell: ‘It’s not who you know, but who you don’t know yet’
Agency: House 337
Launching one of the campaigns with the best storytelling for Santander UK highlighting the bank’s experience in connecting high-growth companies with the right partners.
London-based creative collective House 337 has been tasked with developing the first television campaign for Santander UK’s Corporate and Commercial Banking division and promoting their role in helping companies expand into new markets abroad and in the UK. United.
In the TV ad, actor Brian Cox narrates a series of “sliding door” moments, in which potential business partners narrowly miss the match and miss out on important business opportunities. Cox adds good-humored gravitas to the campaign. The announcement highlights the role of Santander UK’s Corporate and Commercial Banking division in helping businesses scale up by building out their networks.
