Derived from social distancing, consumer behavior has been transformed.
Immersion in digitality is a fundamental part of the new way of everyday life.
The current commercial sector requires technological development to maintain competitiveness.
The new normality imposes a series of characteristics which must be taken into account by small and medium-sized companies, with the intention of being competitive within the world global market, the new business development scheme must take into account management trends, security and digital processes, as well as investment in development and use of new available technologies. For SMEs, including trends generated from current needs will significantly favor their permanence and positioning within consumer preference.
The current development within the digital industry is a consequence of the distancing forced by the current pandemic, it is worth mentioning that although the general situation is beginning to normalize, the developed models of both work and consumption, whether entertainment or economic, are maintained and consequently have been increased, so you should think about adopt new strategies that allow companies to provide what the modern consumer requires, taking into account in the same way the work staff and their needs.
It is estimated that in Mexico there are currently approximately 579 thousand 828 small and medium-sized companies, in addition to just over 248 thousand 315 businesses and at least 1.8 million financial services, according to data provided by the National Institute of Statistics and Geography (INEGI). This growth represents a market area for developers and innovators of technology strategies.
In addition to seeking innovation and taking advantage of new technologies, the implementation of some forms of work that have been generated from the new normal must be taken into account, since it is now that they can be contemplate hybrid work models, as proposed by a study carried out by Konfío, WeWork and Amazon Mexico, who point out the importance of the network and immersion in the digital world.
Taking into account financing and investment is necessary within an evolving sector of constant changing currents of consumption, investment should be sought both in innovation, strategies and tools as well as in training, since the labor personnel must understand the processes to carry them out, in the same way promoting the well-being of the workers translates into better shopping experiences and a better perception of consumers towards the brand.
Digital development and immersion are now the big bet, due to the fact that it is through digital applications and platforms that consumers obtain entertainment, work and make purchases, therefore It is not enough just to be within the conversation generated on social networks, but also, you must have a permanence and an active participation in the network and within digital commerce, opting for a safe and effective eCommerce.
The new hybrid forms of work performance were developed in a forced way due to social distancing; however, this model mostly resulted in a benefit for both the worker and the company, since the transfer time is reduced and therefore the perception of the worker’s job use increases, in the same way the costs generated by maintaining facilities and other aspects related to work within physical places, which is why companies like Microsoft opt for purely digital environments to continue with daily tasks, making use of artificial intelligence tools and augments.