Some trademarks they have shown inclusive in the use of language In publications and strategies, today we show you 5 of them.
At present, the struggle and social movement on people is very present Lgbt, non-binary and other types of movements in search of eradicating the social constructions imposed throughout history based on gender, sexual orientation, etc., resulting in the search for new alternatives capable of fostering new types of practices or education that respects different tastes and preferences.
Due to the high impact that these types of movements have had, companies around the world are carrying out different strategies in order to win over more consumers, increase your brand equity and create a non-judgmental image in the eyes of the world. According to Marco Casarin, CEO of Facebook Mexico, the brands that are open to the diversity and inclusion they are more considered by consumers in future purchases; In addition, five out of 10 people positively change their perception about the brands that promote the gender equality and who are in charge of including the LGBT community within their advertising.
Being a inclusive company It is not necessarily about making videos with advertising dedicated to the LGBT market, but there is an easier way to show yourself in favor of this world, the inclusive language. During the last months it has become more and more frequent to meet different personalities or publications on social networks where the inclusive language; You will surely remember the recent case of the “companion”, well, inclusive language in social networks not only includes the letter “e” at the end of its words, but it can be presented with an “@” or with an “x”, for example : partner @ / partnerx.
As we mentioned before, companies have a greater chance of staying on your consumers’ minds if they are inclusive, so they have sometimes had to prove themselves in favor of this type of language, at least in social networks, these are 5 of them:
STAR Premium – This platform (previously called Fox Premium), was not afraid to show its position on the use of inclusive language with the ending “e” in its publication. achieving a high number of interactions that were not very in favor of this decision, however, the company defended its position on this language on severe occasions and even explained to users how it is used correctly.
⚠️Attention to all ⚠️ TODAY IT RELEASES #POSE with inclusive subtitles. If you do not fully understand what it is about, calm down, we will help you 👇.
– STAR Premium (@STARPremiumLA) October 5, 2018
Coca Cola – This company has always tried to present itself to the consumer as an inclusive brand that promotes a culture of equality, both on social networks and in television commercials, which is why it has also shown itself in favor of the inclusive use of language.
Share with your child the surprise of talking to Santa Claus before he goes into Reno mode. 📲🎅👉
– Coca-Cola Argentina (@CocaColaAr) December 7, 2018
Jumbo and CornerShop – Previously, the Jumbo brand had celebrated Children’s Day in Chile with an image and the phrase “Happy Children’s Day”, said advertisement was presented on the Cornershop website, both being the protagonists of this event and causing a stir on social networks.
Spotify – According to a Twitter user, on the music streaming platform, a section dedicated to Luis Miguel would be shown using inclusive language with the phrase “Everyone talking about Luis Miguel, La Serie!”.
Have you seen the inclusive language on Spotify? 👏🏽💜 I LOVE IT pic.twitter.com/aXic41vdko
– Fer Sarmiento (@FerSarm) May 31, 2021
Citroën – It is a car brand that began its history in 1919, however, its age has not been a pretext for not exercising this type of language. On several occasions this brand has been seen making use of it without fear.
If you enter the different publications you will realize that there are users who are both in favor or against, how good is it to use this type of strategy where the trademarks they look inclusive in the use of language?
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