- Index hide2 Like Justin Bieber growing up in streamingmanagers like him CEO of Spotify They warn of the potential that artists waste by not being aware of virality.
Fan Page List and Trackanalytics measured who are the most popular artists on Facebook.
Music catalogs are important witnesses of the potential of creative talent.
Justin Bieber finally sold his music catalog and it is an important precedent for the music industry, where artists have practically become content machines.
Like Bieber, the list of artists has been consolidated with other personalities such as Shakira, Eminem and Rihanna, who occupy first, second and third place in the list of Fan Page List Y track analyticsof the artists with the largest number of followers on this platform.
“Until December 2022, Colombian singer Shakira was the most popular singer on Facebook with more than 100 million fans on the social media platform. With 13 wins, Shakira is also among the most Latin Grammy Award-winning people of all time. In contrast, Beyoncé was ranked tenth with 61 million Facebook followers; however, the singer has won 24 Grammy Awards and is one of the most commercially successful artists in the world,” he explained. S.DixonStatista analyst.
Bieber’s music has an owner
Justin Bieber finally sold his music catalog and Hipgnosis Songs Capital, a media investment fund, is the firm that has kept the singer’s production.
The operation was reported by Billboard and it highlights that Justin Bieber had made the move for 200 million dollars, this being the most expensive operation among artists of the Canadian singer’s generation.
In details of the operation, it is known that Universal Music will keep the master recordings, while i was made of 290 titles of the singer to whom he has publishing rights and the loyalties of the artist.
“This acquisition is among the largest deals ever made for an artist under the age of 70. Such is the power of this incredible catalog that it has almost 82 million monthly listeners and more than 30 billion views on just Spotify”, explained the executive director of Hypgnosis, Merck Mercuriadis.
The sale that Bieber made is a risky move for the capital fund, as estimated by specialists, recognizing that Bieber is a young artist and because he has not established himself as a classic in the industry, his fame may end, so than its catalog value, could depreciate to an unexpected level of consumption.
Given these sentences, a very important resource in the consumer is evident, despite the fact that the Mercuriadis sentence warns that he is an artist who has revolutionized the music segment in streaming.
This ruling marks a very important precedent in the entertainment industry, where music has risen as a work formula designed for the market’s ability to innovate before consumers.
This innovation is based on the experience that brands seek in the way they integrate with the consumer, especially in a market in constant dynamism, due to the entry of talent that seems to obey more viral trends than traditional music release schemes. .
this proved it daniel ek, CEO of Spotifywhen he launched a bitter criticism of the artists affiliated with his platform, assuring that their production of new music was lazy, so they did not take advantage of viral trends that can be taken advantage of, for the release of new music.
Streaming is the key channel in music distribution today, buying a catalog of old songs, when the music model demanded by audiences in light of current trends requires titles that respond to those areas of opportunity.