The promotion of new music products, these days, depends almost exclusively on two channels: YouTube and Spotify.
It’s just that the music industry has undergone such a significant change in the way artists and record labels publish and promote their music, that without those two platforms, good marketing would be impossible.
With the rise of digital platforms, particularly YouTube, traditional music publishing methods have become a thing of the past. And the artists know it.
YouTube has become an essential part of the digital marketing strategy for releases, providing a direct and cost-effective way for artists to reach a large audience (audience millions, by the way).
The reach of the platform is unmatched, with more than two billion monthly active users worldwide, it is the second most visited site on the Internet after Google.
Hand in hand with YouTube, music videos increased their importance and fed back to the Alphabet platform in being an essential tool in digital marketing strategies.
In addition, YouTube’s algorithm provides a key advantage: it promotes content to users who are likely to be interested in certain music, exploding views (and revenue for artists).
The algorithm tracks users’ past behavior and recommends videos based on their listening habits, making it easier for artists to reach broader audiences.
Shakira and Karol G in a video that is already a success
An example of this is the video that Shakira and Karol G They launched this Friday, February 24 and in just 5 hours it has achieved 5 million views.
This is the official video of TQG (“I left you big”), song that will be part of the new album by Karol G, entitled “Tomorrow will be beautiful.”
“More good, tougher, more level”, say the Colombians in a section of the song that contains lyrics full of messages to their ex-partners, especially Gerard Piqué.
In the musical theme, the Colombians They follow the line of singing to female empowerment after love breakups.
“You left, I put on triple M, better, tougher, more level”, Shakira says.
The video shows different settings, such as streets in Tokyo and airplane screens, while the lyrics say: “Volver contigo, never. You are the bad luck because now the blessings rain down on me. And she adds: “And even life improved me, you are no longer welcome here and what your girlfriend threw at me, that doesn’t even make me angry, I laugh.”
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