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The influence of AI has become central in the market.
Studies of organisms like MIT Sloan Management Review have realized how important AI is
There are important references that help us understand how valuable communication with the consumer has become.
There are increasingly valuable options around what is created with technology AI and the effect it has on content, which has become transcendental in what is communicated with the consumer or audiences and now a powerful intellectual property office gives its opinion on the matter.
MIT Sloan Management Review public the main reasons why AI technology should be adopted and discovered that in companies this was due to the fact that 87 percent considered that the technology allows a competitive advantage over the rest of the companies; while 79 percent considered it important because new organizations using AI entered their market.
AI content and intellectual property
The United States Intellectual Property Office assured that as long as there is no human contribution to the creation of a work, intellectual property rights cannot be conferred on it.
“These technologies, often described as ‘AI generative’, raise questions about whether the material they produce is protected by copyright, whether works consisting of both human-authored and AI-generated material can be registered, and what information needs to be provided to the Office. by applicants seeking to register them.
These are no longer hypothetical questions, as the Office is already receiving and reviewing registration applications claiming copyright in material generated by AI”, quotes a report released by the Federal Register of the Federal Archives of the United States.
With this argument, the office explains that in mixed works, where the work of AI is mixed with the intellectual property of an author or artist, only the content generated by the artist is worthy of registration.
In these cases, examples are cited such as that of the comics writer Kris Kashtanova, author of the book Zarya of the Dawn, where she presented an illustrated text with images of Midjourney, a work of which only the text that she generated was subject to registration. , but not the images created by the chatbot.
This debate is an interesting background, which allows us to understand the value of communication based on transcendental activities, such as the generation of content through a chatbot.
Along with these cases, we see examples that show us how important the demand for content has become, which undoubtedly determines the impact that content has today.
Having said this, we cannot lose sight of a very important element at present and it is the one that has to do with the way in which the main activities within it have been involved in the market, as we already saw with BuzzFeedensuring that it will create a development with ChatGPTto be able to generate content in their medium.
We are facing the irruption of digital developments, which have been triggered by the very evolution of these technological resources, be it with a Zoom, a messenger like slack or a chatbot.