Specialist leaders meet to optimize the use and results of the Apps.
AppsFlyer, OneSignal, Mixpanel and Segment present by the hand of The Tech Partners the advanced digital ecosystem.
It provides immediate results for Marketing decisions in real time.
AppsFlyer, OneSignal, Mixpanel and Segment are working together to explore new ways to improve the user experience through the integration of advanced technologies and thanks to the business vision of The Tech Partners.
This ideal digital ecosystem combines Mixpanel analytics, Segment data management, AppsFlyer attribution measurement, and OneSignal push notifications to create a complete digital offering that maximizes user experience.
The Tech Partners is a company that provides its clients with different technologies to achieve the marketing objectives of brands. It works with advertising agencies and brands to offer solutions to meet the current demands of marketing.
Fernando Juarez, CEO of The Tech Partners, stated: “The digital ecosystem consisting of AppsFlyer, OneSignal, Mixpanel and Segment, has been designed to be easily integrated into any mobile or web application, and developers can start using it immediately. This collaboration represents a tremendous opportunity to significantly improve the user experience and maximize the impact and results of mobile and web applications.”
The collaboration of these 4 companies will allow application developers to have a better understanding of user data, including how they interact with the application and how they can improve their experience.
This ecosystem allows for more effective communication with users, as is already the case in Mexico with various companies.
To exemplify the above, Juárez presented and moderated a panel made up of David Koch, Head of Product at Jüsto.mx; Manuel Rodríguez, BU Director and CMO of Reservamos.mx and by Iván Carreón from GBM, who explained the use of the tools of these 4 companies and the added value and results that they have provided to better serve their clients in Mexico.
“By working together, we can offer a more complete solution for our clients and help companies better understand user behavior,” said Frank Jara of OneSignal.
Talji Azis, Sales Director of Mixpanel for LatAm, Europe and the Middle East, stated: “More than ever, customer retention and improvement in the digital experience are of the utmost importance to be competitive. That is why now four leading technologies in the market come together to offer the best digital ecosystem to help its clients to know their users, understand their behavior and act effectively. Until recently we were 5 people covering LatAm, now we are a team of more than 20 people who will provide the best product and support to our clients”, she concluded.
In turn, Arlette Granados, AppsFlyer Executive, “We are excited to collaborate with Mixpanel, Segment and OneSignal in this innovative project”, “We believe that by combining our technologies, we can significantly improve the user experience and help developers create more effective applications.
Finally, on behalf of The Tech Partners, Juárez declared that they can act as consultants to implement these technologies in any type of company that wants to optimize their apps.
