The latino culture It has a growing presence in the US media. If we add to this the Mexican ingenuity and the resistance of migrants, we have the inspiring story of Teddy Vazquez, a taco man with Mexican roots who achieved what seemed impossible: having a commercial in the super bowl free!
To give us an idea, ads for Super Bowl LVII in 2023 cost around $7 million for 30 seconds to air, the highest number in the history of NFL games Data of age. However, Mexican food has become so important in this event that attendees can enjoy snacks such as tamales made by Sinaloan hands, raspados and Yucatecan food. All accompanied by guacamole, the star of the Super Bowl: this year more than 64,000 tons of Mexican avocados have been exported to the United States.
Chain ESPN Sports granted a 30-second slot during its Spanish-language broadcast of the super bowl liiiheld on February 3, 2019. This once-in-a-lifetime opportunity for any entrepreneur, to be on the broadcast of the most watched show on television, went to vazquezowner of a food truck South Los Angeles taco shop called Teddy’s Red Tacos.
Teddy’s story is worthy of a movie. He started with a post Tijuana style birria, but he soon realized that he had to supplement his earnings in order to reinvest in his business. it was so signed up as an Uber driver in Los Angeles. However, as a good Mexican, he did not miss the opportunity and used his part-time job to make a peculiar guerrilla marketing: offer tacos to your passengers.
Teddy’s strategy was as simple as it was brilliant.
The ingenious entrepreneur used the power of smells to sell more: he would put tacos in the trunk of his car and let the aroma of stewed meat fill his car. Thus, he aroused the cravings of his passengers and then, when they asked what he smelled so delicious, he offered them a taste of birria. Just great!
His ploy worked beyond expectation. One night, one of Teddy’s Uber passengers was an entrepreneur who owned a bar in Long Beach. He liked the birria so much that he offered the taquero a table outside his place so he could sell his products. Thus, with a lot of hard work, Teddy managed to put up a taco cart that later formally became a food truck on the 110 freeway.
The power of birria triumphed in the Super Bowl
Teddy took advantage of the fact that the dish is tremendously popular among the Mexican community in Los Angeles and started a successful campaign on social networks (mainly on Instagram) where he boasted about the beauty of his dishes.
His success was such that the star Chrissy Teigen hired his services to feed the guests at a private party at his home.
Vázquez was chosen after a search carried out by the television station ESPN and the website remix, a publisher and creative agency based in New York. The #SuperTazonAD campaign consisted of finding an entrepreneur whose story of hard work stood out in the community, to give him a space during the coverage of the Super Bowl in Spanish.
That Sunday, February 3, 2019, Teddy Vazquezwho is a fan of Los Angeles Ramshad 30 seconds during the opportunity to publicize their products in a commercial during the broadcast of the Super Bowl on ESPN Deportes, the Spanish branch of the US network.
Four years later, Teddy’s Red Tacos went from being a food truck to become a chain with 11 branches (including established restaurants and vans) in various parts of California, according to a publication by vazquez On Instagram.
Editorial Team The editorial team of EMPRENDEDOR.com, which for more than 27 years has worked to promote entrepreneurship.