For Xbox, everything is written: it is impossible to beat PlayStation and Nintendo in console sales. Phil Spencer, CEO of Microsoft Gaming, spoke about the issue in an interview with Xcast, Kinda Funny’s Xbox podcast.
According to Spencer, Microsoft lost the eighth-gen console war, calling it a “the worst generation to lose”, as gamers built their digital gaming libraries.
It is difficult, if not impossible, for people to decide to change the ecosystem they currently enjoy. So what remains is to keep thinking about the future.
“We’re not in the business of beating Sony or Nintendo in console competition,” Spencer said, quoted by Games Industry. “There’s not really a big solution or win for us. And I know that will upset a lot of people.”
“When you are third in a console market and the first two players are as strong as they are,” continues the executive, “(…) our vision is that everyone at the same time time to use the console they have a great experience and feel like first-class citizens.”
It’s the most honest thing Spencer could do, even if it’s painful.
In addition, he added that “the console is the core of the Xbox brand, without a doubt, so we will focus on making sure the console experience is awesome.”
Can Xbox change its future against PlayStation and Nintendo? There is a clear example
Alexis Patino, from Atomix, reflect on the future of Xbox in particular. “People will buy new consoles to play great games, and I also think Nintendo has shown that even if you release underpowered consoles… what really matters are your games.”
“Nintendo’s Wii U it was a huge failure and yet the company recovered with the Switch”, stressed the expert.
So if this stage of the war is lost, the future may be better for Xbox.. You just have to touch the keys that are, betting on innovative initiatives.