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Thinking that soccer and TikTok can generate a strategy that could boost both industries is the priority for some teams.
Some teams around the world are already starting to use these technological tools.
In Spanish football, there are already teams that consider the use of tools like TikTok as a strategy to generate a direct connection with fans.
OBERLO shares, according to his study, that during 2021, the application of short videos, TikTok surpassed 2 billion downloads worldwide.
Therefore, it is normal to believe that some companies are increasingly interested in generating content to give their brand greater visibility.
Alfredo Bermejo, director of digital strategy for the first division of football in Spain, declared exclusively to a media outlet that a football match does not last 90 minutes.
“A platform like TikTok allows you to reach young fans, and it also sums up an entire event in a few words.”
Football and TikTok: the strategy of the future that will drive the industry
Alfredo Bermejo considers that the content related to the clubs of La Liga Santander and LaLiga SmartBank is increasingly opening up their horizons and is betting on networks like TikTok: “From their training sessions, to the way the players dress, everything is focused on social networks. , where the Generation Z, Millennials and Generation X interact in real time“, he pointed.
The Statista platform points out that TikTok is the most famous social network since 2020, when the COVID-19 pandemic began to threaten people’s lives. The application, developed by the Chinese company ByteDancewas among the 10 social media with the most active users in the world during the first months of 2020.
In addition, the number of active monthly users accessing this video-sharing app from Android devices remained above 150 million. In 2021, the same portal shared that downloads from the Google Play store reached 1.5 billion; in France and Spain exceeded 400 million downloads.
Not only the Spanish league managed to have rising numbers on TikTok, other professional soccer leagues have also done the same. For example, the premier league have 3.4 million usersBundesliga 3.2 million users and Ligue 1 has the same number of users as the English league.
This is not counting the players and teams that have a greater number of followers, among which the left side of the Real Madrid, Marcelo who has 11.2 million. For his part, the defender Paris Saint Germain, Sergio Ramos with 10 million Y Bayern Münich striker Robert Lewandowski has 5.5 million followers.
Some of these footballers create various challenges and videos, just remember the dance of defender John Stones or Marcelo’s challenge that reached 6.6 million views. Other football moments can also be considered, for example, Sergio el “Kun” Agüero’s reaction when Real Madrid eliminated Manchester City in the 2021-2022 Champions League.
Today, the football industry retains a stronger fan base and with the World Cup in Qatar just around the corner, it seems like it’s only a matter of time to find new ways to communicate through this relationship. Therefore, starting to create content for platforms like TikTok could generate greater visibility for a brand to position itself in the social media industry.
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