It is estimated that in Mexico there are just over 443 thousand influencers, according to data from Influencity.
This February 14, 2022, the Chamber of Commerce, Services and Tourism (CANACO) estimated an economic benefit of 3 thousand 104 million pesos
According to data from the Mexican Association of Online Sales (AMVO), at least 8 out of 10 Mexicans plan to make a purchase in Valentine’s Day using a digital channel, while data from Google and Facebook indicate that 40 percent of buyers will make purchases between February 11 and 13, while 27 percent will get a product or service on this date.
In fact, there are many methods that are used in the era of social media to boost sales on the Day of Love and Friendship, especially with the rise of TikTok, Instagram, Facebook, Snapchat and many other platforms.
For example, among the most common strategies of marketing seasonal that we can see year after year in social networks are:
The role of influencers on Valentine’s Day 2023
The Day of Love and Friendship is a very special date for society and also for brands, who take advantage of the moment to increase their sales. This time of the year puts various specialists to the test. marketing and advertising, where most of them activate quite personalized campaigns, among them, betting on an influencer strategy marketing with the aim of attracting new customers and generating specific purchase actions.
“This date is full of affection, appreciation and many feelings, where the gifts and details will be the stars of the night, however, there will be a wide online shopping action, where several specialists will make alliances with influencers to reach a younger audience, but some influencers will shine more than others on this important daysaid Dave Dickman, CEO of Tagger, Platform specialized in influencer marketing.
Most followed influencer couples in Mexico
According to an analysis by Tagger, there are three Mexican couples who give the industry an overview of their power in social media for this 2023. These influencers They will be the most followed and lucrative for Valentine’s Day by sharing moments together as a couple in front of their followers.
Luisito and Ary: the couple that bills the most
Among the couples who bill the most together are the Mexican influencer Luis Arturo Villar Sudek, better known as Luisito Communicatesand the Venezuelan model, Ary Tenorio.
As a couple add up to more than 113 million of followers on their Instagram, Twitter, TikTok and YouTube accounts, while the estimated price they would charge for content together would be 395.7 thousand dollars (375 thousand dollars from Luisito and 20.7 thousand dollars from Ary). This value is calculated based on all your content created in the last 90 days.
The post together with the most interaction on Instagram is a carousel that was published on August 20, 2020, with an engagement rate of 17.09 percent.
Kim Loaiza and JD Pantoja: the couple with the most followers
Singer Kimberly Loaiza and her husband John of God Pantoja are the couple that has the crown of the most followed, with a total of 241.4 million followers after the sum of his Instagram, Twitter, TikTok and YouTube accounts.
The estimated average price of Kim and JD’s content would be 296 thousand dollars (142 thousand dollars from Kimberly and 154 thousand dollars from Pantoja). This value is calculated based on all your content created in the last 90 days.
The publication of team Jukilop with more interaction was a video published on April 4, 2021, shortly before the birth of his son Juanito, which reached a 24.76 percent interaction rate.
@kimberly.loaizaOur JUANITO ❤️♬ Let’s move out – 🛹
Calle and Poché: in the top LGBT+
With a total of 21.2 million followersDaniela Calle and María José Garzón, known as street and pochéare one of the couples in the LGBT+ community with the most followers of this top.
The analysis shows that the estimated price that would charge for advertising a product or service on their social networks would be 9.9 thousand dollars. This value is calculated based on all your content created in the last 90 days.
The post together with the most engagement was a video published on July 12, 2020, which had an interaction of 35.51 percent.
@calleypoche 🤍 Who else has a secret tattoo? @camilo @evaluna ♬ Tattoo (Remix with Camilo) – Rauw Alejandro & Camilo
In 2023 we can say that influencers will be an important starting point for February 14, as they will most certainly boost sales by generating more interest and excitement among their audience through the promotion of relevant products and the creation of unique experiences for His Followers.
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