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Apple is one of the leading brands in the technology market, one of great influence for products that have adapted to consumer habits.
Design is an essential element to stand out in the technology market.
Elements that distinguish Apple in design, such as the Lightning ports, have been fundamental to make this brand stand out in the market.
Manzana is at a critical moment in its future in Europe, where a drastic change is being decided that will affect its entire product ecosystem due to the fact that most of them have the famous Lightning port.
The change may affect the brand value with which it has more than 352 billion dollars, with which it heads the list of technology brands with the highest value in the world, according to a projection by Kantar.
The impact on its brand value could leave it behind Microsoft and Google, with which it has a difference of 25 thousand 670 and 28 thousand 610 million dollars, respectively.
What decision has been made in Europe
A very drastic decision is the one that has been taken in Europe and that is that in the European Union actions that go against consumers are taken very seriously, so this time a law is being implemented that seeks change the rules of big companies like Apple.
The idea that has been put on the table is for Apple to stop using the Lightning port and go back to using the USB-C port, which has been standardized on all models that run on the Android operating system.
This measure seeks to stop Apple from charging for exclusive accessories, which we know it has designed to provide a unique experience with its famous brand universe strategy.
The company has argued that this action would only generate more pollution, since it would force it to dispose of its products with this port and start using those stipulated by the 27 countries that are behind this bill to be presented in September.
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