Samsung will release more low-end and mid-range 5G phones, expects the price of memory chips to rise, and says demand for its products will rise.
These are the main data that make up the basis on which the Korean brand’s marketing plan for 2022 is based.
In the presentation of its latest financial results on January 27, Samsung Electronics said that this year’s goal is to earn a higher market share in the segment of smartphones. It will do so with more low- and mid-range 5G-capable models, and said its research says there is a possible rebound in memory chip prices on the horizon.
Samsung is the world’s largest producer of memory chips (DRAM), they are not the ones that are in short supply these months (those are the processors), but the ones that store data, which for years have dropped in price significantly, hitting the company’s finances based in Seoul.
According to Samsung, there will be a recovery in global demand for technological devices. He said it after presenting in the fourth quarter of his fiscal year his best benefit in four annual periods.
Likewise, he warned about problems that have not been fully resolved: the supply chain and the covid that does not finish dissipating.
Samsung and its marketing strategy
According to the brand, 5G smartphones will account for more than half of all smartphone sales on the market in 2022.
Summary of the samsung results in the fourth fiscal quarter of 2021.
Kim Sung-koo, vice president of mobile business, explained that Samsung’s strategy regarding that 5G breakthrough will be to “actively capture demand from people looking to replace their phones with 5G models in the mass market.” The brand wants to launch what Sung-koo calls “global mega-hit models” to achieve the goal.
Samsung’s idea is to stop the growth of its Chinese rivals, especially Xiaomi, Oppo and Vivo, which do not stop growing.
Today, Samsung has about 20 percent of the global smartphone market, but the Asian giant’s brands continue to grow through marketing and low prices.
Regarding memory chips, the Korean brand understands that there will be a strong demand from the servers that use cloud services and from the new 5G phone models, both its own and from rival companies.
Expectations are for the price of DRAM chips to rise in the second half of 2022. By the end of 2021, the value of these flagship Samsung chips fell 9.5 percent, according to data from TrendForce, with experts forecasting a new decline in the current quarter.