The United States Department of Defense would have used millions of dollars to sponsor video game influencers in particular those of call of duty. According to a report from VICEthe objective is to attract young people from Generation Z, especially women, African Americans and Hispanics.
The report of VICE suggests that the Pentagon has identified call of duty as a useful tool to increase sympathy for the Army. With this in mind, he set out to engage with YouTube and Twitch influencers to “create original video content that showcases a wide range of skills offered by the Army” and “familiarize [sus] fans with the values and opportunities” offered by the United States Armed Forces.
The Pentagon would also be sponsoring competitions for call of duty
VICE points out that the United States Department of Defense would allocate a million dollars to an eSports tournament organized by Twitch and its affiliate HBCU Showdown. He would also have allocated 750,000 dollars to the official tournament of call of duty.
The Pentagon would be supporting as Stonemountain64, with 2.32 million subscribers, and Swagg, with 2.66 million followers.
A US Army spokesperson told VICE in an emailed statement that “Army Marketing’s sponsorship goal is similar to all of our ad buys, which is to reach a specific market in support of Army recruiting. Ad recall and favorability are important, as both are industry-accepted measures of the effectiveness of advertising and the sponsorships we buy. In Army marketing, we need to meet young people where they are, and that’s online.”
The publication highlights that the United States is facing difficulties in recruiting young people, due to Covid-19 and the change of opinion about the Army.
Editorial Team The editorial team of EMPRENDEDOR.com, which for more than 27 years has worked to promote entrepreneurship.