Graphic design is practically everything nowadays: thousands of images cross our pupils daily and only a few they manage to stay in our memory, especially in situations of hundreds of impacts in a short time and space.
This is the case of supermarkets, where the brands fight literally because it captures all our attention and our brain orders our hands to take them off the shelves, graphic design becomes fundamental.
The Canarian supermarket chain HiperDino has focused on this strategy, which, for a few weeks, has implemented a project with Canarian designs, which seek elevate the proximity experience of his clientele.
Likewise, these containers provide a exclusivity plussince they are prominent local brands that decide to customize their packaging with limited or specific editions for this supermarket in deference to the Canarian clientele.
In addition, in this personalized illustration, the supermarket chain challenges its customers to find a characteristic element of HiperDino, as the iconic image of the supermarket mascot, within the design, which further contributes to its positioning.
🍝 Today we introduce you to La Isleña, another of the Canarian brands that has joined our project #PersonalizedPacks with 𝐃𝐈𝐒𝐄Ñ𝐎𝐒 𝐂𝐀𝐍𝐀𝐑𝐈𝐎𝐒 🇮🇨 prepared by @alejandrogomez. A packaging in which we have slipped. 🤔 What HiperDino element appears in the design? 👀 pic.twitter.com/OcdGSLEr5h
— HiperDino (@HiperDino_) May 18, 2023
In these designs, elaborated by different professionals, predominates the canarian joythe color, the vegetation of the archipelago and its casual style.
One of the last to join the project has been the La Isleña brand with your spaghetti pasta of caliber 3. “Made in the Canary Islands”, the company highlights in its brochure.
Apart from La Isleña, the brands La Piña have participated in the project with their typical millo gofio from the Canary Islands, the sancks from Tirma and Isola, the Cubanitos from Bandama and the waters from Firgas and Aquavia.
All this has had the necessary participation of the illustrators Carla Garrido (@carla_gp7), Alejandro Gómez (@Alejandrogomez), Sara Tabraue (@Supersickgirl) and Laura Juanmartí (@Shitty_art_studio)
LA PIÑA GOFIO DE MAIZ Bio 500 gr, Not applicable
“We have united the talent of canarian artists with brands from here and now you can enjoy these products”, celebrates the company.
Photos | hyperdino
In DAP | What is the canarian gofio and how to use it in the kitchen
In DAP | Octopus ropa vieja, the Canarian recipe to succeed with family and friends