The Money Heist landed on Netflix with its fifth season a few days ago, and it has already become one of the most watched fictions in the world.
The Professor’s band is back and Netflix is in luck. Last Friday the long-awaited first part of the latest season of The Money Heist and his followers did not miss the appointment. The episodes of the series were the most watched on Friday night, coming to dispute the audience figures to the television networks.
To check the scope and impact of the new Netflix series, the observational data company Smartme Analytics has carried out an analysis of the audience that had The Money Heist at its premiere and throughout the weekend in front of all free-to-air linear television networks. An analysis that concludes that the new Netflix series is a audience success at the height of the broadcasts of the main televisions.
Thus, according to this comparison, The Money Heist During Friday night, it obtained a 10.6% audience share of the free channels, ranking only behind Telecinco (26.2%) and Antena 3 (16.5%). If we look at the consumption of the youngest users, the Professor’s band achieved a remarkable 22.9% share among those under 35, a figure that places it on a par with Telecinco (23.0%) as co-leaders of the night Friday.
“These audience figures obtained by one of Netflix’s reference series emphasize the changes in trends that exist in the entertainment sector in Spain, where these platforms continue to gain a foothold, especially among younger viewers,” explains Lola Chicón, founder and CEO of Smartme Analytics.
In general terms, 8.6% of Spaniards began to see the latest adventure of the band of robbers on the same day of launch, raising this figure to 12.3% on Saturday and reaching 15.2% throughout the weekend. Data that again improves among young people, where 1 in 4 under 35 years old had started the new season during the weekend, while among those over 35 the figure is slightly above 1 in 10.
To monitor the consumption of the series, Smartme Analytics used its observational audiomatching technology in more than 4,000 people who are part of a community representative of the Spanish population. In this way, the company was able to detect through the microphone of the telephone of the users who voluntarily activate the monitoring and authorize the anonymous analysis of this data, whether or not they saw The Money Heist at any time and device, to later combine it with the television consumption data collected in the same way and thus create an analysis single source pioneer in the audience measurement industry.
To calculate the quotas, the consumption of television and The Money Heist by users monitored between 22:00 and 00:59 at night from Friday to Saturday. Television monitoring does not include the consumption of regional channels, pay channels or private channels, as well as some of the public channels with a smaller audience, thus the quotas may be higher in general than the official market measurement.
Synopsis of La Casa de Papel season 5
The Band has been locked up in the Bank of Spain for more than 100 hours, they have managed to rescue Lisbon but are experiencing one of their worst moments after having lost one of their own. The Professor has been captured by Sierra and, for the first time, has no plan to escape. When it seems that nothing can get worse, a new enemy will arrive much more powerful than any of the previous ones: the army. The end of the biggest robbery in history is near and what began as a robbery is now transformed into a war.