- Index hide1 Users of the social network remembered when the Mexican brand managed to bring together the two best players in the world.2 The bakery was the company in the food sector with the highest sales value in Mexico, managing to receive 331 thousand 50 million Mexican pesos3 Bimbo has become one of the most important companies in Mexico, being in the top 3 according to the Brand Foodtrint – Kantar.
The bakery was the company in the food sector with the highest sales value in Mexico, managing to receive 331 thousand 50 million Mexican pesos
Bimbo has become one of the most important companies in Mexico, being in the top 3 according to the Brand Foodtrint – Kantar.
Bimbo has become for some time one of the most important companies in Mexico and one of the hundred most important in the world; on this occasion, in fact, she was remembered by Internet users for being the only one who, through spots television, was able to bring together Cristiano Ronaldo “CR7” and Messi for the same advertising campaign.
The event was historic for many, as we remember that at that time both players played for opposing teams, which probably represent the most important rivalry in world football, Real Madrid and Barcelona.
Bimbo’s impact as a brand
Grupo Bimbo has long been one of the most important multinational companies in Mexico, managing to have a presence in much of the world.
Data from a study carried out in 2021, indicate that the bakery was the company in the food sector with the highest sales value in Mexico, managing to perceive 331 thousand 50 million Mexican pesos. The company remained far ahead of other companies such as Sigma Alimentos, which generated income of around 135 thousand 980 million pesos for its sales in the Mexican market. Other firms that fell short were Gruma, PepsiCo Alimentos México and Grupo Lala.
Given this, it should be recognized that the work of the Mexican consumer has been key. The study carried out by Fitch Ratingspointed out that consumption is one of the greatest strengths of the Mexican economy.
“Consumption has reached pre-pandemic levelsbenefiting from the relaxation of mobility restrictions, the improvement of the labor market and relatively strong remittances”.
However, the problem of the environmental impact left by multinationals has made many decide to join efforts to solve the respective problems of their industry. For example, recently Heineken and Alpha Group They decided to join the efforts of the government of Nuevo León to combat the lack of water. Both firms will work together on the construction of a well with a value of 20 million pesos, with which they will seek to help the population with an effort to repair three times the amount that has been used by the brewing company.
Internet users revive Bimbo spots: “the only one to sign Messi and CR7”
Through an advertisement made during the years 2012 and 2013, Grupo Bimbo surprised the world by “signing” those whoat that time, they were considered the two best soccer players on the planet and who had even won the golden ball in those years, Messi and Cristiano Ronaldo.
The first commercial that came to light was about the Argentine star, followed by that of the Portuguese. Both had the same dynamic, where they appeared in a shopping center in front of a mother of a family, both choosing a package of bread.
The fans, after ten years, have decided to revive these commercials highlighting that the Mexican brand has been the only one capable of bringing these two stars together for the same commercial.
These are the two spots used:
@kevin_19.67 what would you do if messi came to your house?🤔🇦🇷⚽️ #messi #bimbo #goat #ad #together #soccer #fyp #fypシ #duel #emotion ♬ original sound – 🔰🤜🏽 18.104.22.168 🤛🏽🔰 @kevin_19.67 and what would you do if cr7 also visits your house?🤔🇵🇹⚽️ #emotion #fypシ #ad #bimbo #Cristiano Ronaldo #cr7 #duel #soccer #fyp ♬ original sound – 🔰🤜🏽 22.214.171.124 🤛🏽🔰
Also, fans remembered the spot advertising where the figure of “Cristian Orlando” became famous, making Bimbo’s commercial memorable for all who were able to watch it on broadcast television.
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