Their income increased 43.7%, obtaining 3,583 million pesos, compared to 2,494 million pesos. The increase in its earnings was driven by advertising, which rose 47% thanks to the broadcast of the Tokyo Olympics and the Gold Cup this year.
“The gradual recovery of economic activity indicators strengthened the advertising market in Mexico in the period, which, together with the company’s competitive content and our special coverage of segments of the Tokyo Olympic Games and the Gold Cup, boosted the demand of numerous advertisers for commercial spaces on TV Azteca, ”said Rodríguez.
The company explained that as of September its debt was 12,642 million, compared to 14,410 million the previous year, the decrease of which is due to a reduction in the balance of the company’s Stock Certificates.
In the third quarter of this year, the company went from a net loss of 77 million pesos to a profit of 102 million pesos.