The month of March gains more strength among society, especially among mexican entrepreneurs, since it commemorates International Women’s Day, a date that seeks to raise awareness about the struggle that women have made to find equality and respect for their rights. A date that aims to achieve equality and freedom for all women.
And although this is definitely a struggle of many years, More and more women are daring to take the leap and open their own paths at a professional level, and electronic commerce has been an ally for them.
According to Tiendanube, in recent years more and more women are creating businesses on the platform. In 2021, 45% of cloud stores were created by women, while in 2022, that percentage grew to 47 percent.
The favorite categories of Mexican entrepreneurs
It stands out that the main categories where women undertake are Fashion, Health and Beauty, Gifts and Pets; however, female-led startups in categories like Sports, Machinery, and Pets They are having significant growth.. The main states with the concentration of women’s enterprises are Jalisco, the State of Mexico, Nuevo León, Quintana Roo and Mexico City.
Entrepreneurs are definitely finding an ally in electronic commerce to start their businesses or to make them grow. At Tiendanube we have the mission of helping entrepreneurs by democratizing access to technological tools to create a very professional and 100% customizable online store without the need for technical knowledge and for a minimum investment. What we are looking for is that any woman with an entrepreneurship can digitize and potentiate her business, helping to scale her sales and thus turn her dreams and ventures into success stories.
Ecommerce to the rescue
Entrepreneurial Mexicans have found in electronic commerce different advantages to undertake such as access to a larger potential audience, reduced maintenance costs and flexibility in sales; as well as the possibility of providing a better shopping experience.
For this reason I invite the entrepreneurs to digitize their businesses and take advantage of all the digital tools and benefits that ecommerce has for them. It’s time to take your ideas and business to the next level.
Charlotte Sanchez Aguilar Carlota is Channel Marketing Manager of Tiendanube México and has 12 years managing marketing and sales projects in retail and ecommerce companies such as Canasta Rosa. Carlota is an entrepreneur; She is the co-founder of Innata, an online store of healthy products with more than 7 years in the market. She empathizes and understands the purpose of Tiendanube to support Entrepreneurs and SMEs to boost their businesses through technology.