- Rihanna is one of the most powerful personal brands in the world. He has a net worth valued at 1.4 billion dollars.
- Your make-up brand FENTY BEAUTYgenerated in 2020 550 million dollars.
- The lingerie firm that Rihanna launched in 2018, Savage x Fentyincreased its value in February last year.
On Sunday, Rihanna posted on Instagram and Twitter the image of her hand and a football. From that moment, everything pointed to one place: the Super Bowl halftime show.
The novelty was later confirmed by the NFL when rapper Jay-Z, executive producer of the show through his company “Roc Nation” and Beyoncé’s husband, described the Barbados-born singer as the “talent of a generation”.
— Rihanna (@rihanna) September 25, 2022
Rihanna is, she said, “a woman of humble beginnings who has exceeded expectations at every turn. A person born on a small island who became one of the most prominent artists in the world.”
Rihanna will thus arrive at the promoted place that only a few stars of the entertainment world have accessed, like Michael Jackson, Madonna, Bruce Springsteen, Lady Gaga, The Who, Jennifer Lopez and Shakira.
The 2023 Super Bowl will take place next February 12 in Glendalein the State of Arizona.
Rihanna will arrive at the Super Bowl halftime show a year after rappers Dr.Dre, Snoop-Dogg, EminemMary J. Blige and Kendrick Lamar in February 2022.
It was halftime of the game that the Los Angeles Rams defeated the Cincinnati Bengals at SoFi Stadium.
The show had a rating world of 123 million viewersbetween TV and streaming platforms streamingaccording to NBCUniversal.
Rihanna searching Genius for her lyrics to learn them again pic.twitter.com/pbWFuuGnLN
— 🦋isolated🦋 (@andresgoddam) September 25, 2022
Apple replaces Pepsi as sponsor of Rihanna’s Super Bowl halftime show
On Friday, September 23, it was revealed that Apple and not Pepsi will be the title sponsor of the 2023 Super Bowl halftime show.
In the last decade, the sponsorship of the show was in charge of Pepsi, but the multinational of soft drinks and snacks said that it had decided to step aside.
In a statement signed by Nana Yaw Asamoah, vice president of partner strategy for the NFL, the organization said that it had an audience of more than 120 million viewers to be “proud” to welcome Apple Music “to the NFL family as our new partner for the Super Bowl halftime show.
How much Apple will pay for the sponsorship has not been disclosed.
Oliver Schusser, one of the heads of Apple Music and Beats, said that “music and sports hold special places in our hearts, so they are delighted that “Apple Music is part of the bigger stage of music and sports. ”.
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