The new Mazda CX-60 is already on sale in Europe and Japan, a completely new SUV that becomes the most interesting bet of the Hiroshima brand, with the clear objective of conquering a demanding public. In the land of the rising sun, it is already a real bestseller.
The Mazda CX-60 it is practically a successful model since it was announced. The Japanese brand has joined an invented formula that is providing so much performance to the competition, and of which there is no sign on the horizon that the SUVs are going to end. A very interesting bet that, in Europe, is offered with diesel engines and a plug-in hybrid system, the Hiroshima’s first PHEV.
The new Mazda CX-60 has just gone on sale in the local domestic market where it is sweepingalthough since the end of last June when the order books were opened, the brand has recorded no less than 8,726 units in just three monthsmore than double the planned sales per month, which were only 2,000 units, according to the Japanese newspaper «creative311».
Sales of the new Mazda CX-60 in Japan, in detail
Some important figures sales that have been carefully studied, breaking down the most interesting details of the orders of the model that has captivated the Japanese. The offer in the country of the rising sun is articulated around four mechanical options, the 2.5-liter gasoline SKYACTIV-G, the 3.3-liter diesel SKYACTIV-D, a variant of it equipped with an MHEV system with e-SKYACTIV D technology and the top of the range, the CX-60 PHEV.
Of all of them, the best seller is the third version, bringing together 43% of ordersbeing the second in the list the conventional diesel version with 37%, 15% for gasoline and the most lagging the plug-in hybrid with 5%. Fuel economy is one of the real keys, but not the only one. And it is that the Japanese have also clearly opted for the all-wheel drive version vs. front-wheel drivetechnology available in the two diesels, with 69% in favor of four wheels and 31% only for those who prefer front-wheel drive.
The detailed analysis also reaches colors, highlighting metallic white as the preferred option, followed by gray and black. As for the age of the clients, the fork moves between 30 and 50 years old, with 26% for customers over 40 years of age. 20% and 25% is shared between those in their thirties and those over 50, respectively. Mazda has also found that even 57% have decided to replace the old CX-5 and CX-8 for this new model, which further reaffirms its goal of becoming a true alternative.