Speaking of “time to walk”, this year Apple will launch a third season in May where you can walk accompanied by the narration and musical selection of twenty characters including actress Rebel Wilson, comedian Chelsea Handler, boxer Sugar Ray Lenon or the founder of Black Lives Matter, Ayọ Tometi.
Be careful, for Apple Watch users who use a wheelchair, the “time to run” functions become a special function where they measure their training from the chair.
Another new feature is the creation of collections. Initially the service will have five new collections taking up the classes that are already in Fitness + and grouping them to take you from the most basic to the most pro. The first collections to launch range from relaxing to better sleep, perfecting balance yoga poses, achieving a five-kilometer run from scratch, a 30-day abs challenge, strengthening your back and stretching your hips, or improving your posture with Pilates and can be done from an iPhone, an iPad or an Apple TV.
An analysis prepared by the consulting firm Grand View Research estimates that by 2028 this segment of applications will have a value of 15.5 billion dollars globally and a growth of 21% year on year, starting from a value of 3.900 million dollars in 2021. In this sense, Apple Fitness + competes against key players such as Adidas Runtastic, Azumio, Fitbit, FitnessKeeper, MyfitnessPal, in addition to the training and running applications of Nike (Nike Training Club and Nike Run Club).
It should be remembered that in 2021, Adidas joined the Peloton brand in the United States to join its training sessions, while that same year Google acquired the Fitbit company to increase its presence in wearables focused on health and exercise.