From next October 15, Alitalia will officially become ITA. The change supposes a total reconversion of the Italian company that in these same days has announced the cancellation of hundreds of flights anywhere in the world, including several of those that it had programmed in Latin America.
The novelty had been confirmed in July 2021, when it was announced the birth of “Italia Trasporto Aereo” (ITA) a new public company created as a replacement for Alitalia.
The classic Italian flag carrier ended up going bankrupt in 2020, amid the disaster caused by the covid-19 pandemic. While it is true that the coronavirus was the last straw that broke the glass of company problems, complications dragged on long before.
In this way, October 14 will be the last day of the Italian firm that has been intervened since mid-2017.
According to the Italian Government, it is expected to inject 800 million dollars in cash in the remainder of 2021, 500 million more in 2022 and an additional 300 million dollars in 2023.
With the first funds, ITA hopes to buy the Alitalia brand and other assets of the firm. In this sense, the agreement, which was made under the leadership of the European Union, obliges the Alitalia logo to disappear and replace it with another.
The new identity and logo have already been presented. It was not an easy task, because the Italian brand was for decades one of the most recognized in the world’s airspaces.
Born in 1946, Alitalia saw its logo changed many times, although since 1970 it has always featured the characteristic letter “A” with the colors of the Italian flag on the tail of the aircraft.
The pandemic crisis not only affects Alitalia
The impact of the covid occurred in all countries since March 2020 and it was not until March 2021 that a change in trend began towards a recovery that now, in August, is not yet complete.
According to Statista, in the week of August 23 of this year, the number of scheduled flights around the planet grew by just over 30 percent in relation to the same seven days in 2020. This is the nineteenth weekly increase in a row. .
However, if you compare scheduled flights, the year-on-year comparison says there was a 17.9 percent drop between the same weeks in August for the two years.
The problems of the covid also impacted in Mexico, according to data from the Federal Civil Aviation AgencyBetween January and November of last year, Mexican airlines recorded a 52 percent drop in passenger volume.
They carried 30.4 million passengers, much less than the almost 64 million in the same period of 2019.
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