The video game industry is especially lucrative. This sector has found a growth engine in the digital world, which for firms like Twitch or YouTube has resulted in a whole business.
And it is that the appeal of this industry is no longer only in the sale of consoles and video games, the transmission of eSports tournaments as well as the sector that has developed around this type of event has proven to be especially lucrative.
This is demonstrated by the numbers, according to a report provided by Streamlabs, Twitch, a platform owned by Amazon, continues to dominate the live streaming space, and although the number of active streams grew 197 percent during 2017, YouTube Gaming grew by 343 percent during the same period.
According to reportDuring the last quarter of 2019 alone, Twitch registered 814 thousand active streams, while the Google platform reached 536 thousand, very close to having less than two years active.
The data is relevant in an increasingly growing video game industry, last year alone it is estimated that it represented more than 78 billion dollars, and by 2020 it will reach 90 billion, according to projections published in Statista.
With these figures, it cannot be ignored that this is a great opportunity for the advertising industry since those now known as streamers are quickly becoming the next great influencers.
With this in mind, it is worth acknowledging some of the great exponents in this regard. This is what the graph of the day is about, the same that using data provided by TeitchTracker, it lists the most viewed Spanish-speaking streamers on Twitch.
In first position is Ibai with a total of 233 million views and about 0.2 million hours reached during the last month.
The list continues with Rubios with 193 million views and 3 million hours viewed, AuronPlay with 161 million views and 7.4 million hours, and The Grefg with 161 million views and 3.3 million hours viewed.
With these figures it is clear that we are facing the creation of a new and interesting channel that will undoubtedly battle the more traditional media.
Suffice it to recognize that Ibai Llanos, the Spanish influencer who has gained fame on the streaming platform Twitch, got what many wanted in the media and could not achieve: an interview with Lionel Messi, the player who has just signed for PSG on a 35-dollar deal. million euros per year for two seasons.
Llanos spoke with Messi at the Paris Saint Germain stadium, minutes after the former FC Barcelona player was officially presented at a press conference followed by hundreds of thousands of viewers through the club’s social networks and on TV.