Artificial intelligence allows to optimize the performance of companies.
Consumers are increasingly looking for speed and immediacy.
67 percent of employees expect a pay rise in 2023.
Searching for a new job implies several factors to make it a good option, 2023 is already just around the corner, due to this it is possible to know what are the most sought after positions in the area of marketing.
The marketing It covers several branches, so companies choose the one that best suits their needs. It is necessary that this ability is constantly innovating so that the objectives do not remain stagnant. Marketing is present in practically everything, so that a company to be successful, it is very important to have a good marketing strategy so that it can boost its growth.
Marketing trends for 2023
For the following year, new ones are already planned marketing strategies which are the ones that are adapted according to the demand and needs of the consumer. Technology is prepared for the new trends that are approaching, because by 2023, what stands out is the artificial intelligencethis is very useful to optimize the performance of companies, which will allow them to take advantage of their time to perform other functions.
Artificial intelligence can also help detect consumer preferences to get an idea of what they are looking for, it is the best ally to carry out marketing emails since it allows you to personalize a message, in addition to finding the best time to do it.
Something that consumers are looking for more and more is speed and immediacy, which is why WhatsApp Business fulfills an important role as an intermediate, in addition to TikTok, which is of great importance in the eCommerceIt also makes it easier to achieve a greater reach on this social network.
twitch It will also be part of the new trends, in addition to influencer marketing that has shown very good results in companies.
The most sought after positions in marketing for 2023
When searching for candidates, they are divided into active and passive. The active ones are those who are looking for new opportunities, are on the lookout for job offers and have their resumes updated.
According to an EGlobal Remuneration study 2023 of robert walterswhich is a recruitment consultancy, among What employees value most is a career plan, wellness strategies, and compensation.
67 percent of employees expect a salary increase in 2023, which meant an increase since in 2022 only 40 percent was represented. Although it should be noted that only 50 percent of organizations are considering giving salary increases by 2023. Among the main strategies of companies for talent retention are flexible work policies, hybrid work, improving training and policies of Diversity and inclusion.
Among the most sought after positions for 2023 are the following:
- Regional CEO
- Business Controller
- Head of eCommerce
- Real Estate Manager
- Human Resources Business Partner
- Plant Manager
- Legal Director
- DB Manager
- start-up CEO
- chief financial officer
- Digital transformation manager
- project control
- Organizational Development Manager
- Head of Product
- Continuous Improvement Manager
- Corporate M&A Legal Counsel
- Country Manager
- Financial Planning Director
- Growth Marketing
- project manager
- HR Business Partner
- Chief Technology Officer
- Operations Director
- Chief Compliance Officer
Marketing is constantly evolving, so trends are constantly changing and with it labor interests, so it is of great importance to be aware of what is coming in the future, in addition to staying in constant innovation with the objective to seek new challenges and skills.
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