Mexico is one of the countries that consumes the most hair dye and the peak season is the end of the year, perhaps because we want to show off our best looks at family parties and with friends.
According to UADE’s Institute of Social Sciences and Design Disciplines, more than half of women currently use some type of hair dye and most started using them at age 15.
For many, hair color is part of their personal care routine, and brand loyalty can be determined by many factors, including the effect on the hair, the length of color, the formula, and even whether the manufacturer tests on animals. .
Regarding the quality factors of the product, the Federal Consumer Attorney’s Office (Profeco) conducted a study on different dyes to determine which are the most durable and which damage your hair the least.
What are the best hair dyes?
The Attorney General’s Office analyzed five aspects in a period of 14 to 28 days in different brands: coverage, transfer, permanence after several washes, shine and quality.
The best brands were:
- keravone
- Fermodyl
- Miss Clairol
- Revlon
The most popular brands on the market, Koleston and L’Orealhad good results in the analyses, but not excellent.
Recommendations to choose your dye
There are several brands on the market with different benefits. Find the right one according to your priorities:
- Check the label carefully to choose the color you want, and remember the basic principle of coloring: “tint does not lighten tint”.
- If what you want is to cover gray hair, check the product label carefully, because not all dyes are made for it.
- Review the precautionary legends in the instructions, which warn about the presence of an ingredient that generates possible reactions or damage to health that could be caused by misuse of the product.
- Read the instructions carefully and follow their instructions to the letter.
- For best results, make sure your hair is clean and free of any residue from fixatives, creams or other styling products and apply immediately after mixing.
- Although these dyes are permanent, it is important to touch up with a certain periodicity, since the hair will continue to grow, making its natural color or gray hair evident. This will also help you to revive the color, since it tends to wash out after washing.
- Don’t forget to apply the post-color treatment that these products usually include, as it closes the hair cuticle, trapping new color pigments within it. Continue applying it with the recommended frequency, as they are made to protect the hair and give the dye durability.
Editorial Team The editorial team of EMPRENDEDOR.com, which for more than 27 years has worked to promote entrepreneurship.