A wave of layoffs has raised alarm bells at Amazon, the e-commerce giant (eCommerce) that, during the pandemic, managed to position itself at a time when the consumer trend was to turn to digital.
Among all the consumption habits that underwent an important transformation, the eCommerce It is, without a doubt, the most relevant; a trend that became the line to follow for the market, where social networks were very useful for electronic commerce.
DAccording to data from the Mexican Association of Online Sales (AMVO), in 2021, sales on-line either eCommerce represented sales above 401.3 billion pesos, with a growth of 27 percent compared to 2020.
Under this context, Amazon was one of the undisputed winners of 2020, reporting revenue of up to $386 billionaccording to data from the annual report of the giant of the eCommerce.
Given this, the company founded by Jeff Bezos began to hire a greater number of people around the world. In 2020, the company created 500 thousand new jobs.
Now, by 2021, it added another 300,000 employees to its global workforce, adding to its already sizable workforce; however, 2022 does not look better for Amazon.
According to what the company itself indicates, in the first half of 2022, around 85,000 jobs were removed, including part-time employees, but excluding temporary and self-employed workers.
Without a doubt, what happened in March of last year, when the Covid-19 pandemic was decreed worldwide, is one of those events that have marked history forever, which is why it is sowing new habits and several significant changes. in society.
Looking to the future, it is clear that the trend of online shopping will continue to grow and, in fact, the participation of social networks, such as TikTok, Snapchat, Twitter, Instagram, among others, will be vital for companies and/or brands. .
A few weeks ago, the most popular Chinese social network of the moment launched its “TikTok Shopping”a space that, as reported by the Chinese social network itself, “it is a suite of advertising solutions, features, and tools that give businesses the opportunity to capture the full power of TikTok’s influence on purchasing decisions.”
Everything indicates that online sales are at an important moment, despite the fact that various businesses have begun to reopen their doors, betting on the traditional way of buying and selling products.