Personalized advertising on apps and social networks is necessary to boost business, attract new customers and keep them loyal. Data of sailthru indicate that 50 percent of existing customers are more likely to try new products. Burger King knows this very well and through a message reminded a user that he missed him and took the opportunity to offer him classic combos, promotions and launches. The message was very well received by the user and he even compared his emotional connection with the brand to that of a human.
Retain your customers through personalized messages
When you read about marketing There is a lot of talk about attracting new customers, but not so much about strategies to retain them and invite them to consume the product and/or service again.
According held selling to a customer from whom you already bought the product is easier than selling to a new one; however, that is not really important. Establishing a relationship with the customer and keeping them satisfied is an opportunity for them to become brand ambassadors and recommend the products to their acquaintances.
According to the statistics of Holded Retaining an existing customer costs 5 times less than acquiring a new one. and for it to remain an essential component is to know them and ask them what they need to apply the following strategies: personalize messages and offers, productivity in customer service, use social networks, communicate transparently and surprise them.
Burger King establishes a relationship with a user from a personalized message
The user Sebastian Elisea posted on Twitter: “While you ignore me, the king misses me @BurgerKingMX” and accompanied the message with an advertisement for the fast food chain that reached his mobile.
While you ignore me, the king misses me @BurgerKingMX! pic.twitter.com/080VzDvFFi
– Sebastian Elisea (@SebastianElisea) January 11, 2022
What is relevant here is not only the personalized message, but also target to the brand, the user got a curious response. Burger King occupied his creativity and through a GIF that caricatures his image he wanted to tell the user that he had his eyes on him.
While you ignore me, the king misses me @BurgerKingMX! pic.twitter.com/080VzDvFFi
– Sebastian Elisea (@SebastianElisea) January 11, 2022
With this, the brand personalized its messages and offers based on the user’s purchasing habits and sent them a message to increase their frequency and reactivate it.
“You can offer him a promotion based on the latest products or services he bought, or based on complementary products, since you know those are the ones that he might be interested in,” says Holded. And that was Burger King’s strategy.
Also, the use of social networks, especially Twitter, helps to know what people think about the brand and is a direct way to build a relationship with customers; the emotional component is essential to reach customers.
“Emotional marketing is essential to deliver value and create customer loyalty, which is necessary for long-term profits, growth and business success,” says Hernán Darío Cadavid Gómez in his text Marketing of emotions, the way to achieve customer loyalty.
Brands that connect emotionally keep the consumer and attract new ones, 76 percent of those surveyed in a Deloitte study acknowledge that they have stayed with a brand for 4 years or more because it inspired them confidence, that is, they had a bond with it.
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